CRM marketing manager

Wall Street English is looking for a Senior CRM Marketing Manager to join our Marketing team in Barcelona, Spain. Reporting to the Vice President of Marketing, you will be a strategic and data-driven Senior CRM Marketing Manager responsible for leading the development and execution of customer relationship management strategies.

• Develop and execute a comprehensive CRM and lifecycle marketing strategy that drives customer conversion, retention, and revenue growth.
• Lead the design, implementation, and optimization of multi-channel marketing campaigns, including email, SMS, push notifications, and messaging, to effectively nurture, convert, upsell, and retain customers.
• Coach and nurture local territory general management and marketing teams in the adoption of CRM marketing to drive commercial results (LTV/CAC).
• Your focus will be on our corporate markets in Italy, Hong Kong, Korea and Germany.
• The strategies and methods you prove out will also be shared with our franchise network to instill new practices in these territories.
• Utilize customer data and insights to create personalized marketing experiences that resonate with target segments and enhance customer satisfaction, loyalty, and referrals.
• Collaborate with analytics, product, and technology teams to build and refine customer segmentation models, ensuring accurate targeting and relevancy in all communications.
• Ensure data quality, integrity, and accuracy within the CRM, aligning with data retention and compliance policies in different territories.
• Ensure compliance with relevant data protection regulations (e.g. GDPR).
• Work with the CRM platform team to optimize the CRM platform, ensuring seamless integration with other marketing and data systems.
• Build and manage automated workflows to streamline marketing, sales, and onboarding processes.
• Develop and optimize workflow automation rules to streamline sequencing processes and improve performance.
• Monitor and analyze the performance of lifecycle marketing programs, using data-driven insights to continuously improve campaign effectiveness and customer outcomes.
• Lead A/B testing and experimentation to identify best practices and innovative approaches to customer engagement and retention.
• Partner with creative and content teams to develop compelling messaging and content that aligns with brand values and resonates with different customer segments.
• Report on key performance metrics to senior leadership, providing actionable insights and recommendations to drive business growth.

• 5+ years of experience in CRM, email marketing, or lifecycle marketing, with a proven track record of driving customer engagement and retention.
• Demonstrated success in customer lifecycle management.
• Experience working in an international business with exposure to effective CRM practices, ideally in Asian markets.
• Bachelor’s degree in Marketing, Business, or a related field.
• Strong expertise in customer segmentation, targeting, and personalization strategies.
• Hands-on experience with modern CRM platforms (HubSpot preferred) and marketing automation tools.
• Proficient in data analysis, translating complex datasets into actionable insights;
• Familiarity with UX/UI principles to optimize email templates and campaigns for maximum impact.
• Knowledge of data privacy regulations and best practices in email marketing and customer communications.
• A confident self-starter and doer, comfortable executing hands-on rather than operating at a purely strategic level.
• This individual contributor role is expected to grow into a team over time given the function’s scope and potential, so experience with team management is ideal.
• Excellent project management skills, with the ability to prioritize and manage multiple initiatives in a fast-paced environment.
• Strong communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams and senior leadership across international and local markets.
• Будет плюсом: experience with Power BI; Experience in e-commerce, retail, or subscription-based industries; MBA or other advanced degree

• 2 days in the office, 3 days working from home.