crm manager in skincare

Rosental develops innovative skincare products that combine natural ingredients with modern science to address customers’ skin concerns and promote sustainable well-being.

• Rebuild the entire flow architecture, including post-purchase, second-order, winback, and subscription flows
• Establish a testing program with one documented A/B test per week and clear rollout decisions
• Own campaign logic and segmentation, including engagement segments, storytelling sequences, and differentiation between new and existing customers
• Put Klaviyo AI and predictive features into practice by integrating predictive CLV, churn risk, and next order date into segmentation and flow logic
• Manage and challenge the agency’s recommendations, measuring them against data
• Develop subscription and loyalty communications to measurably increase repeat purchase rates

• At least 3 years of CRM, retention, or lifecycle experience at a suitably scaled D2C or e-commerce company
• Experience owning a channel, not only contributing to one
• Proven Klaviyo expertise in complex flow architectures, segmentation logic, A/B testing setups, and deliverability management
• Shopify stack experience
• Strong analytical skills, including cohort analysis, repeat-rate structures, attribution logic, and incrementality thinking
• Productive use of LLM tools such as Claude or ChatGPT for analysis, segmentation logic, copy, or process automation, with demonstrable improvements in quality or speed
• German at C1 level and confident English
• Будет плюсом: Basic HTML/CSS knowledge

• 28 Days of vacation, with additional days possible
• Baden-Württemberg public holidays and Berlin Women’s Day
• Attractive bonus system in addition to fixed salary
• Access to nilo.health for mental fitness and prevention, and Urban Sports Club
• Subsidized occupational pension
• Personal learning and development budget
• JobRad, company car, or subsidized Deutschlandticket
• Discounts on Rosental products and other discounts and benefits through Karmaclub