crm manager in retail

Bonial is a digital advertising partner for offline businesses that supports retailers with marketing activities and helps them reach new audiences. Its platforms connect millions of users with local shops and brands, helping shoppers discover offers, brochures, products, and retailers in Germany and France.

• Plan, create, and optimize CRM campaigns for the French market across push notifications, in-app messages, and email;
• Own the French campaign calendar and ensure campaigns are delivered on time and with high quality;
• Proactively drive initiatives that improve user engagement, retention, and the overall user experience;
• Write and adapt French CRM copy at native-speaker level in line with the Bonial brand;
• Guide the Working Student supporting the French market and help develop ownership of selected tasks;
• Use Braze to set up, test, send, and analyze CRM campaigns;
• Collaborate with Operations, Marketing, Design, Sales, and Product to align campaigns with business priorities and clients;
• Analyze campaign performance and improve targeting, messaging, timing, and channel mix;
• Support the development of automated and personalized CRM journeys for the French market;
• Analyze user behavior, campaign results, feedback, and market trends to derive actionable improvements;
• Ensure campaigns are tested, localized, and compliant with internal quality standards;
• Support Community Management activities for the French market, including responding to user feedback, app store reviews, and other relevant feedback channels.

• Native-level French with excellent writing and communication skills;
• Fluent English;
• Experience in CRM, lifecycle marketing, email marketing, app marketing, or a similar digital marketing role;
• Hands-on experience with CRM or marketing automation tools;
• Understanding of effective user communication across push notifications, in-app messages, and email;
• Structured, detail-oriented approach to recurring campaigns, deadlines, and multiple stakeholders;
• Ability to work with data and translate campaign results into clear learnings and recommendations;
• Good understanding of user needs, local market relevance, and engaging copy;
• Proactive and collaborative approach when working with Operations, Marketing, Design, Sales, and Product;
• Nice to have: German language skills, Braze experience, experience with A/B testing, segmentation, personalization, or customer lifecycle journeys.

• Welcomes both full- and part-timers;
• Flexible working model;
• Modern office benefits;
• Regular team events;
• Opportunities for personal and professional development.