crm manager in preventive health brands

Vanatari builds and scales modern preventive health brands in Europe. Its brands combine science-backed products, digital capabilities, and distinctive brand building to serve consumers across multiple markets and channels. Its portfolio includes Vegavero and Wowtamins.

• Own Klaviyo end-to-end for both brands, including account setup, data feeds, flows, campaigns, and templates
• Build and continuously optimise core flows, including welcome, post-purchase, replenishment, cross-sell, win-back, and educational series
• Design lifecycle automation across the customer journey, from first order to long-term retention
• Build the in-house CRM function with clear processes and SOPs
• Build segments based on purchase behaviour, product, activity, and customer value
• Personalise content, offers, and timing for each segment and brand
• Protect deliverability and list health, including sender reputation, sunset policies, and consent management
• Grow repeat rate, LTV, and CRM-attributed revenue for each brand
• Drive profitable repeat purchases through lifecycle communication rather than discounts
• Grow and engage the subscriber base across both brands
• Run a structured testing programme covering subject lines, offers, send times, frequency, and customer journeys
• Report CRM revenue, repeat rate, LTV, list growth, and deliverability to the E-Commerce Managers and D2C Lead
• Turn cohort and retention data from Klar into actions on product, content, and offers
• Partner with the E-Commerce Managers on campaign and promo calendars, product launches, and brand plans
• Build the CRM playbook so new markets and brands can launch without starting from scratch

• At least 5 years of experience in CRM, retention, or lifecycle marketing in a D2C or e-commerce environment
• Proven track record of growing repeat rate, LTV, and CRM-generated revenue
• Hands-on Klaviyo expertise
• Deep understanding of lifecycle automation, segmentation, personalisation, and deliverability
• Hands-on experience with AI/agentic automations related to CRM
• Strong command of CRM metrics, including cohorts, repeat rate, LTV, CRM revenue, and contribution margin
• Testing and performance mindset: hypothesis, test, scale
• Comfortable with analytics tools such as Klar or similar, and basic data handling
• Fluent in English
• Будет плюсом: Shopify experience, a background in supplements, FMCG, food, or a similar consumer category, fluency in German and/or Italian

• Условий в вакансии нет