crm manager in intimate care

DR. VIVIEN KARL is a fast-growing Berlin startup offering natural, science-based, and aesthetic intimate care products.

• Own the CRM end to end, including strategy, execution, and continuous development across email, WhatsApp, and print mailings
• Build, test, and optimize lifecycle flows across the customer journey, including cross-sell, replenishment, and winback, to improve retention and customer lifetime value
• Develop audience-specific campaigns and newsletters from concept to delivery, including copy, technical implementation, and A/B testing in Klaviyo
• Manage segmentation based on behavioral and transactional data, identify and quantify untapped segment potential, and develop campaigns to reactivate customers and drive repeat purchases
• Build cohort, churn, and CLV/CAC reporting and analyses, and translate findings into actionable measures
• Lead and develop a working student, assign tasks, provide regular feedback, and grow the team over time
• Collaborate closely with the performance marketing team and founders, and share insights with the team

• Degree in business administration, marketing, or a related field
• At least 3 years of experience in CRM, lifecycle, or retention marketing
• Strong knowledge of Klaviyo and Shopify, including flows, segmentation, dynamic content, A/B tests, deliverability, and reporting
• Strong analytical skills and confidence translating data into decisions; experience with cohort, retention, and CLV analyses
• Ability to develop a roadmap and implement it hands-on
• Routinely use AI and demonstrate a strong commitment to automating repetitive operational processes
• Strong communication and copywriting skills, with excellent German grammar
• Ambition, drive, entrepreneurial thinking, and a strong sense of ownership
• Solution-oriented, independent, and adaptable, with a can-do attitude
• Very good spoken and written German and English (C2 level)
• Будет плюсом: Experience in a D2C or e-commerce environment, initial leadership experience

• Локация: Берлин
• Flexible working hours and location-independent work; main residence in Berlin required
• Urban Sports Club membership