crm manager in iGaming

Zexter operates an iGaming product focused on player journeys, personalized campaigns, retention, LTV, and ROI.

• Develop, launch, and optimize automated and triggered CRM journeys, including Welcome, Retention, Reactivation, and Churn Prevention;
• Segment the player base by behavior, activity, and deposit history;
• Launch communications through Email, SMS, Push, and In-App channels;
• Develop bonus offers and promotional mechanics;
• Conduct A/B tests, analyze campaign performance, and identify growth opportunities;
• Analyze CRM metrics, including Conversion to Deposit, Retention, LTV, Bonus Cost, and ROI;
• Prepare and analyze CRM campaign reports.

• 1–2+ Years of experience in CRM or Retention within iGaming;
• Middle level or above, with the ability to independently launch, manage, and analyze CRM campaigns;
• Strong understanding of LTV, NGR, Retention Rate, Bonus Cost, and ROI;
• Experience working with different player segments and understanding of the player lifecycle;
• Experience building automated CRM/Journey flows and triggered communications;
• Understanding of segmentation, personalization, and bonus mechanics;
• Strong analytical thinking and ability to make data-driven decisions;
• English B2-C1;
• Fluent Russian;
• Nice to have: Experience with GR8.

• Hybrid work in Limassol, Cyprus.