crm manager in high-risk verticals

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• Own the full customer lifecycle across onboarding, activation, repeat purchase, subscription, retention, and winback;
• Manage email, SMS, push, and in-product messaging;
• Own deliverability, sender reputation, domain warm-up, and the safe ramp-up of a decaying domain;
• Build behavioral segments and automated journeys;
• Track and report weekly lifecycle-driven revenue;
• Analyze retention, LTV, cohorts, and per-flow revenue attribution.

• Experience in Adult, iGaming, or another high-risk vertical;
• End-to-end CRM/lifecycle ownership in a consumer subscription or transactional business;
• Strong hands-on deliverability expertise, including domain warm-up, reputation management, list hygiene, and spam control;
• Experience with ESP/CDP platforms and triggered, segmented automations;
• Strong data-driven approach to lifecycle performance and revenue;
• Nice to have: Experience restarting a dormant or damaged sending domain, SMS and push lifecycle experience, strong copywriting instincts and ability to direct copywriters.

• B2B contract.