CRM manager in fintech

Join our expanding Product Growth team! We’re actively recruiting a Senior CRM Manager as we continue to scale at M-KOPA. Most senior growth hires get one channel and one pod for years. This role is built differently: you’ll own two of our core growth pods in your first year, then land where you’ve had the most impact. It’s a fast track to pod leadership, not a support seat.

• Take ownership of reactivation and upgrade campaigns in CleverTap, working closely with the Growth Lead there to understand what's driving the pod's numbers and where the next opportunity is.
• Work directly with the Digital Lending lead, one of our top performers, to understand cash loan growth end to end before taking it on yourself.
• Carry primary responsibility for Digital Lending for a defined period, with the Repeat Phones lead available if you need a second opinion.
• In the second half of next year, join the Lifecycle pod full-time, reporting to the Lifecycle CRM Lead.
• Build and run multi-channel campaigns (SMS, WhatsApp, push, in-app) in CleverTap against pod goals
• Track funnel performance and flag drop-off points to the pod lead you're supporting
• Run structured experiments (creative, audience, incentive, or timing) with clear hypotheses
• Turn what works into documented playbooks the next person can pick up
• Keep data quality and campaign tracking clean enough that leadership can trust the numbers

• 5+ years in growth, performance, or lifecycle marketing, ideally in fintech, telco, or e-commerce, with real ownership over what a campaign or a pod achieved, not just involvement in it.
• Judgment as much as skill. You can walk into a pod, understand what's working and why, and make calls on where to push, not just follow a brief.
• Genuine appetite for pod leadership. This is a deliberate path toward owning a pod outright, and the breadth here is designed to get you there faster than a single-channel role would.
• Hands-on fluency in CRM platforms like CleverTap, Braze, or similar, and comfortable reading a funnel or cohort without translation.
• Energized, not unsettled, by ambiguity. You'll work across two pods and land in a third decision point by mid-year. If that sounds like an opportunity rather than a risk, you'll thrive here.
• Strong enough presence to build trust quickly with senior leads across two different pods.

• Fully remote role within UTC -1 to UTC +3 time zones
• Work with diverse teams across UK, Europe, and Africa
• Professional development programmes and coaching partnerships
• Family-friendly policies and flexible working arrangements
• Well-being support and career growth opportunities
• At M-KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on-the-job training.