CRM manager in fintech

TransferGo is a growing fintech scale-up on a mission to champion financial freedom with care. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further. Now in our 14th year, with close to 400 employees in offices across Europe and the UK, we’re crafting a brilliant, relevant product that makes a difference in people's lives and the well-being of their families.

• Define and execute the CRM strategy based on a deep understanding of our customers and their lifetime moments and product journeys
• Deploy segmented, relevant marketing campaigns across multiple channels in a timely manner and of a high standard that excites customers and promotes the TransferGo brand in the best possible way.
• Build, manage and improve automated workflows utilizing the CRM system and managing the customer journey
• Align with data, product and engineering teams, third parties and the rest of our marketing team to ensure the latest segmentation, models and classifications are used in CRM marketing
• Work closely with the Product team to improve user experience and reactivation rates
• Analyse and report on campaigns to support customer reactivation
• Ongoing management and segmentation of the database
• Define, monitor and report on KPI’s for customer engagement programmes and be able to communicate performance clearly to different audiences
• Continue to drive new strategies across the customer lifecycle, that improve key KPIs (retention/reactivation rates) and continue to strive for 1:1 personalisation across all existing campaigns
• Become an expert in our CRM platform (Braze) and any subsequent solution investments
• Regularly identify trends in CRM, best practices and new innovative ideas

• Experience in B2C CRM and B2C email marketing.
• Hands-on experience using Braze for at least 1 year, and will feel comfortable executing campaigns via email, push notification and inApp messages.
• Project Management: highly organised, attention to detail and able to manage several campaigns at the same time
• Braze hands-on experience
• Proactive and self-starter
• Capable of building good working relationships with peers and stakeholders
• Reliable and thorough person capable of taking ownership of their projects
• Будет плюсом: Experience working for app-first companies; Experience working for multi-language / multi-country companies

• At TransferGo, we offer competitive rewards to all people.
• We know that recognition is about more than just money, and we’ve fostered a culture of kudos to shine a light on the great work throughout the business, and the people making it all happen.
• We hold regular in person events to connect with each other and help all our TransferNauts to grow with a generous training allowance.
• We believe that empowering people makes for a happier and more effective workforce.
• This means we enable anyone who wants to pursue initiatives that deliver real value for our migrant customers.
• Competitive Salary: Starting from 11,750PLN - 17,000PLN (gross) per month, depending on experience. Salary is just one part of the conversation – if you’re excited about the role but the range feels slightly off, don’t hesitate to apply. We’re open to discussing based on your experience and potential.
• Comprehensive Benefits: Including a generous holiday allowance, competitive healthcare insurance, and a wellbeing package from day one.
• Annual Development Budget: €1,000 to invest in your personal and professional growth.
• Hybrid Working Environment: Flexibility to work from home and in the office, with most team members in the office two days a week.
• Pet-Friendly Office: If you’re near one of our offices, bring your furry friend along!
• Inclusive Culture: Regular in-person events, fostering a strong sense of community and collaboration.
• Empowerment and Ownership: We believe in empowering our people to take initiative and drive meaningful change.