crm manager in eCommerce

SharkNinja is a global product design and technology company that develops lifestyle solutions under the Shark and Ninja brands. Its consumer products are sold through retailers, online channels, and distributors worldwide.

• Own the CRM channel across the Benelux, driving customer engagement, retention, and revenue growth;
• Plan and execute multi-channel CRM campaigns across email, SMS, and on-site personalisation;
• Develop and optimise automated customer lifecycle journeys from acquisition through retention and loyalty;
• Build audience segments and personalised customer experiences using first-party data and customer insights;
• Analyse CRM performance and key KPIs, translating insights into actions that improve engagement, conversion, and customer lifetime value;
• Lead A/B testing and experimentation across messaging, creative, offers, segmentation, and customer journeys;
• Work with eCommerce, merchandising, performance marketing, content, and data teams to deliver integrated campaigns;
• Maximise the value of Bloomreach by using customer data, automation, and personalisation capabilities;
• Ensure CRM activities comply with GDPR and customer data best practices;
• Stay up to date with CRM trends, platform capabilities, and industry best practices to improve performance.

• Experience managing CRM, lifecycle marketing, or marketing automation in an eCommerce or DTC environment;
• Hands-on experience with Bloomreach (Exponea) or a similar CRM/CDP platform;
• Strong commercial mindset with the ability to analyse campaign performance and translate insights into action;
• Experience building customer journeys, segmentation strategies, and automated lifecycle campaigns;
• Proficiency with analytics and reporting tools;
• Strong organisational skills and the ability to manage multiple campaigns and priorities in a fast-paced environment;
• Proactive, hands-on mindset with the ability to work independently and collaborate across teams;
• Passion for customer engagement, personalisation, and exceptional digital experiences;
• Professional proficiency in Dutch and English;
• Nice to have: French.

• Competitive health insurance;
• Retirement plans;
• Paid time off;
• Employee stock purchase options;
• Wellness programs;
• SharkNinja product discounts;
• High-impact learning programs;
• Career acceleration opportunities.