crm manager in e-commerce

Sunday Natural produces natural, additive-free health and wellness products, including essential oils, vitamins, and nutrients. The company operates its own research and development department and collaborates with research institutes, scientists, therapists, farmers, and professional associations. Most products are vegan, and many are packaged in recyclable glass.

• Plan, build, and deploy omnichannel campaign journeys across Email, Direct Mail, Parcel Inserts, and WhatsApp within Bloomreach;
• Maintain and optimize more than 50 active lifecycle trigger lanes covering buyer activation, win-back, and churn prevention;
• Adapt central strategies for German-speaking consumer habits, local buying triggers, payment behaviors, and GDPR requirements;
• Create dashboards and independently analyze cohort curves, Time Between Orders, repeat purchase rates, and churn velocity;
• Implement signal-driven predictive segmentation using customer scoring models and deviation tracking;
• Own a hypothesis-led A/B testing roadmap covering messaging, incentives, contextual personalization, and send-time optimization;
• Integrate ChatGPT, Claude, Gemini, and automation tools into daily CRM workflows;
• Use LLMs and automation for copywriting, variant generation, dynamic audience building, and campaign QA;
• Eliminate manual work and administrative bottlenecks through macros, prompts, and automated reporting loops.

• 3–5+ Years of hands-on experience in CRM, Retention Marketing, or Customer Lifecycle Management;
• Experience in a fast-paced E-Commerce or D2C environment;
• High autonomy and strong ownership;
• Ability to analyze customer data, investigate metric changes, and identify solutions independently;
• Hands-on experience with enterprise CDPs or CRMs such as Bloomreach, Braze, Emarsys, or Klaviyo;
• Experience with LLM prompting and AI-assisted workflows;
• Ability to write concise, brand-aligned copy that converts;
• Fluent German and English skills;
• Nice to have: Strong interest or background in supplements, nutrition, health, or wellness.

• Product discounts on essential oils, vitamins, and nutrients;
• 28 Days of paid time off per year plus up to 5 additional days off between Christmas and New Year;
• Urban Sports Club membership;
• Choice of Swapfiets bike rental or a Deutschlandticket subsidy;
• Up to two weeks per year working from abroad;
• Discounts of up to more than 50 percent on brands including Flaconi, Bosch, Apple, and Expedia;
• Real ownership, room for new initiatives, and the opportunity to implement ideas;
• Inviting office spaces with organic teas and superfoods;
• Regular tea and office parties, Christmas and summer celebrations, and influencer events.