crm manager for Trade Marketing & Customer Events

BBC Studios is a globally renowned media company that makes and distributes TV, audio, and digital content.

• Support the CRM Director and manage relationships with senior stakeholders to deliver targeted B2B CRM campaigns
• Own the CRM briefing process and provide expert guidance on CRM best practice
• Build and deploy email campaigns using Salesforce Marketing Cloud, Dotdigital, and event platforms
• Refine the data analysis approach, prepare regular campaign reports using Tableau, profile audiences, and deliver ad hoc insights
• Develop scalable and actionable customer data segmentation and profiling models to improve performance and commercial value across B2B
• Execute the agreed CRM strategy and vision
• Lead relationships with senior BBC Studios stakeholders to deliver strategic projects
• Lead CRM planning for key trade marketing events throughout the year
• Raise awareness of CRM approaches across the business and embed them in marketing
• Help the wider CRM team develop platforms and processes that support best-practice operating frameworks
• Develop cost-effective systems, manage spend, and meet budget targets
• Support the deployment of Salesforce Einstein AI to enhance CRM team operations
• Develop innovative email designs and customer journeys based on creative thinking and competitor standards
• Inspire the team to innovate, stay aware of marketing, CRM, and technology trends, maintain industry links, and incorporate insights into CRM activity
• Advise CRM teams on the technical aspects of Salesforce Marketing Cloud and related CRM products, including Litmus
• Ensure CRM users are trained in effective system use and collaborate with other CRM Managers
• Manage creative briefs and bespoke design projects
• Collaborate with external agencies to deliver experiences aligned with business objectives

• Extensive experience with Salesforce Marketing Cloud or similar platforms such as Dot. Digital or Braze
• Experience managing and fostering relationships with a variety of stakeholders
• Significant experience in B2B or events email marketing
• Strong analytical capabilities and a data-driven approach
• Knowledge of current GDPR policies
• Будет плюсом: understanding of the BBC and its place in the media market, experience delivering multi-channel marketing automations, understanding and experience of editorial compliance and Fair-Trading policies, Salesforce Sales Cloud experience, basic Adobe Photoshop editing skills, AMPScript and HTML skills

• Permanent, full-time contract
• Employment screening checks include reference checks, eligibility-to-work checks, and, if applicable, safeguarding and adverse media/social media checks; any offer is conditional on satisfactory checks
• Before the start date, disclosure of unspent convictions or police charges may be required in line with the Recruitment policy; failure to disclose may result in withdrawal of the offer