crm manager for investment products

Raisin is a financial technology platform for savings and investment products. It connects consumers with banks in the EU, the UK, and the US, helping consumers access better interest rates and banks obtain diversified refinancing.

• Own the CRM strategy for investment products by developing, implementing, and analyzing campaigns that drive growth and engagement;
• Take full ownership of the savings-to-investment cross-sell ratio through continuous testing and innovation;
• Lead CRM efforts as investment products expand from Germany into the Netherlands, Ireland, and Spain;
• Partner with the Investment Products team to turn complex financial topics, including pensions and tax, into consumer-friendly marketing;
• Create and optimize communications across email, mobile, web, and direct mail;
• Translate performance insights into actionable patterns using AI and behavioral data.

• Strong knowledge of investment products, including pensions, ETFs, and tax implications;
• At least 3 years of professional CRM experience;
• C2-level proficiency in English and German;
• Expert command of CRM channels, including email, push, and weblayer, as well as automation, segmentation, and KPI reporting;
• Strong focus on quality and a collaborative mindset;
• Creative and comfortable analyzing data, identifying patterns, and finding new audience segments;
• Interest in using AI to improve CRM workflows;
• Nice to have: Financial-sector experience with investment-focused CRM, proficiency with Bloomreach or Looker, experience managing CRM strategies across multiple European markets, Dutch or Spanish language skills, cross-selling strategy and Print Direct Marketing experience, curiosity about transforming CRM workflows and performance with AI.

• Employee Development Budget of €2,000 and four full training days per year;
• Flexible working hours and 30 vacation days;
• Company pension scheme supported by Raisin with 20%;
• Urban Sports Club membership subsidized by more than €20 per month;
• Deutschland Ticket subsidized by €25 per month;
• JobRad bicycle leasing with monthly insurance costs covered by Raisin;
• Snacks, fresh fruit, and drinks provided at the office;
• Relocation support is available.