creative producer for playable ads

Hypercell Games is a mobile game studio and publisher behind hybrid-casual and puzzle titles played by millions of players worldwide.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop the creative strategy and manage the Playable Ads hypothesis backlog based on genre priorities, UA objectives, and product stage;
• Analyze internal test history, competitors, and market patterns to create original, testable hypotheses;
• Develop mini-game concepts and production-ready scripts covering audiences, mechanics, user flows, CTAs, visual treatment, sound, references, and test variations;
• Define objectives, key variables, expected impact, success metrics, constraints, and decision criteria for each hypothesis;
• Run brainstorms and follow-ups, align concepts with UA, Product, and Analytics, and convert approved hypotheses into Asana tasks;
• Create tasks for Cocos Creator developers and art-pipeline contributors with asset lists, source files, sketches, technical requirements, acceptance criteria, owners, deadlines, and review checkpoints;
• Partner with the Creative Technical Artist to define 2D/3D asset preparation and optimization requirements;
• Oversee production through intermediate reviews and validate scripts, interactions, feedback, pacing, CTAs, and technical readiness;
• Organize QA across devices, orientations, aspect ratios, and ad networks, ensuring event tracking, clicks, install flow, and final deliverables;
• Analyze results with UA and Analytics and decide whether to scale, iterate, stop, or adapt concepts;
• Maintain a centralized library of hypotheses, references, versions, results, and learnings;
• Audit and improve the creative workflow by introducing templates, mandatory fields, statuses, ownership, automation, SLAs, and retrospectives.

• 3+ Years of experience in creative production, creative strategy, or performance marketing for mobile games with proven Playable Ads cases;
• Portfolio of playable cases showing personal contribution across hypothesis, script or brief, production, metrics, and iteration decision;
• Strong understanding of game mechanics, onboarding, and the mobile UA funnel;
• Ability to create production-ready scripts and technical briefs for Cocos Creator developers;
• Experience briefing and managing playable ads developers, 2D/3D artists, and animators;
• Strong creative-review skills and ability to provide timely, actionable feedback;
• Confident use of creative-performance metrics such as CTR, IPM, CVR/IR, CPI, ROAS, Spend Share, engagement, completion, and CTA clicks;
• Ability to compare cohorts and placements, account for data volume, and distinguish signal from noise;
• Systematic approach to competitive research using tools such as AppMagic, Sensor Tower, Meta Ad Library, and TikTok Creative Center;
• Experience working within a mature creative pipeline with briefs, hypothesis backlogs, prioritization, review gates, versioning, QA, results databases, and reusable learnings;
• Technical literacy in Playable Ads, including HTML5/WebGL, Web Mobile, ad-network limitations, build and asset size, formats, touch UX, loading, CTA/MRAID/SDK integrations, and cross-device QA;
• Understanding of the 2D/3D asset-preparation pipeline for Cocos Creator;
• Ability to run several hypotheses and iterations in parallel, prioritize transparently with UA, and document each cycle’s conclusion;
• Nice to have: Experience with Idle Tycoon, Idle Arcade, Word Games, Hypercasual, or Puzzle games; familiarity with Cocos Creator; basic JavaScript/TypeScript, Git, and build/export pipeline knowledge; in-playable event tracking; workflow automation; Notion, Asana, Confluence, or Jira; management of external studios and freelancers; use of AI tools; experience with playable platforms and ad networks such as AppLovin, Unity Ads, Google Ads, Meta, Mintegral, and ironSource/Liftoff.

• Paid vacation;
• Professional development support, including training and coaching;
• Opportunity to grow and develop with the company;
• Supportive and warm team atmosphere;
• Opportunity to work on games played by millions of players;
• Take-home assignment is included in the selection process.