creative producer for playable ads

Seepia creates playable ads and interactive experiences. It has completed hundreds of projects for companies including Small Giant, Rovio, Fingersoft, Metacore, Crazy Labs, and Poki.

• Come up with original concepts, hooks, and gameplay ideas for playable ads across client accounts
• Read performance data, form hypotheses, and decide what to test next; build iteration plans to improve results
• Work with other producers to turn client briefs, market insights, and performance results into new creative directions
• Create concepts and the creative story behind offers and pitches for new and growing accounts
• Own client accounts from brief to delivery, act as the main point of contact, and identify opportunities to grow accounts
• Lead execution with artists and developers, managing scope, priorities, and timelines
• Track competitors, market trends, and ad formats, and share learnings with the team
• Use AI tools to explore and develop more ideas without lowering the creative quality bar
• Consistently create concepts that beat account performance baselines
• Create pitches and offers that help win new or expanded business
• Grow accounts through creative direction
• Contribute ideas that improve creative performance across other producers' accounts
• Maintain a steady pipeline of tested ideas and a shared team understanding of what works, what does not, and why

• At least 3 years of experience in creative production, game production, project management, UA creative, or a related field
• A portfolio or track record demonstrating strong, original creative thinking in games and playable ads
• Deep understanding of gameplay mechanics, player motivation, and what makes an ad perform
• Ability to read performance results, form hypotheses, and turn them into creative ideas
• Solid production and project management skills, including taking projects from concept to delivery, managing scope and timelines, and keeping people aligned
• Experience working with clients or other stakeholders and taking ownership from brief to delivery
• Ability to communicate ideas through words, mockups, and presentations, and explain and defend creative choices to clients
• Collaborative approach, ability to give clear direction, and ability to help others succeed
• Будет плюсом: background in playable ads, familiarity with project management platforms such as ClickUp, experience with market intelligence tools such as AppMagic or ad libraries, experience using AI tools in a creative workflow

• Remote-first, globally distributed team