Content and Social Media Specialist

The Company: Dotdigital is a thriving global community of passionate, dedicated professionals, committed to the collective success of the organization and its clients. Our core principles of innovation, teamwork, and client-focused solutions drive us to approach challenges with a growth mindset and take ownership of our work. At Dotdigital, collaboration and curiosity pave the way for meaningful connections and learning opportunities with diverse peers. Our work environment encourages knowledge sharing, fosters exploration, and cherishes creative ideas that guide us towards our shared vision of empowering businesses through marketing automation and engagement.

The Product: Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data siloes, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale. With powerful AI capabilities, Dotdigital makes it easy to automate deeply personalized experiences across web, email, SMS, WhatsApp, chat, push, social, ads, and more.

Reporting directly into the Head of Content Marketing, you’ll help us shape our brand personality and inspire a global marketing community. Here’s how…

Content creation and repurposing

- Create impactful visual content: design and produce engaging visual content tailored for each social media platform and marketing channel, ensuring alignment with the brand’s identity and objectives

- Capture compelling visuals: use photography and videography skills to create high-quality images and videos that resonate with target audiences and represent the brand accurately

- Edit and produce video content: plan, shoot, and edit short-form videos that communicate complex ideas in a concise, captivating way. Working with freelancers, agencies and third party support as needed (on a global basis)

- Repurpose longform content: break down whitepapers, guides, and eBooks into short-form, snackable posts optimized for different platforms

- The ability to understand and communicate key product and feature messages: through multi-media shortform content

- Craft punchy short-form copy: write attention-grabbing captions, headlines, and posts that drive engagement and highlight Dotdigital’s brand personality

- Optimize for each platform: ensure content is formatted and tailored for specific platforms, keeping audience preference and best practices in mind

Planning, scheduling and reporting

- Content planning and scheduling: working in alignment with Content Managers and our Campaigns team to enhance content calendars, balance social outputs and meet marketing objectives

- Monitor trends and insights: stay up to date with industry trends and social media developments to ensure content remains fresh, relevant, and effective.

- Analyze and report performance: track content metrics like engagement, reach, and conversions to measure success and inform future strategies

- Make social searchable: work with SEO/AEO and paid search teams to align social captions and content with keywords and search targets

- Performance analysis: with experience using metrics to guide content strategy improvements

Advocacy and influencers

- Put the customer at the heart of the content: Expand the content & social strategy to customers and partners, building a strong bank of EGC and UGC content

- Build a multi-channel influencer program: identify and activate well-known marketing experts and Dotdigital customers to expand brand reach, authority and awareness

- Build and a grow an internal advocacy program: ensure all global teams are armed with assets and information to regularly share Dotdigital content with ease, working with internal social champions in each team and region

Stakeholder relations and management

- Cross-team collaboration: work closely with the Dotdigital design team, product marketing team, revenue teams and people team, on a global basis to ensure a full suit of assets are available for each region within brand guidelines

- Relationship building: build strong relationships across departments and encourage employees to actively participate in video and content creation and become social-first advocates for the brand.

- Occasional Global & regional travel: to Dotdigital offices as needed to capture incredible on-the-ground content, culture content and post live social media updates

This role is ideal for a self-starter who is highly creative, with the ability to think strategically. You’ll also need to be great at building relationships, encouraging people to get involved and enjoy being on both sides of the camera.

Interview Process

Authenticity in Our Hiring Process

At Dotdigital, we believe in genuine conversations and authentic expertise. While AI can be a valuable and legitimate tool in many contexts, we ask candidates not to use AI-generated content or live AI assistance at any stage of our recruitment process, including applications, assessments, and interviews.

We appreciate your cooperation in helping us keep our hiring process fair, transparent, and focused on real human insight.

DEI commitment

As an equal opportunities employer we are committed to equality in all its practices with regard to race, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. If you have any additional requirements or adjustments to assist an application then please don't hesitate to contact us and advise us how we can best support you.