Communications & Social Media Specialist

The purpose of the job is to support the Communications Coordinator in designing and implementing the communication strategy for the London School’s online and offline creative campaigns and social media activities, in line with the Group’s Corporate Identity standards and guidelines. The role involves working collaboratively within the London School and with external agencies to help create and publish marketing projects related to brand communications, sales, events and promotional materials. This is a hands-on role supporting the delivery of the School’s communications, social media and events.

- Under the supervision of the Communications Coordinator, help ensure brand compliance in all School communication activities, protecting the brand ‘tone of voice’;

- Support the development and coordination of internal and external communications projects following the company’s strategy;

- Support relevant off-line and on-line activities to ensure maximum brand visibility and coordination between them;

- Maintain the in-house press and invitation mailing list, press and media archive, and marketing and advertising materials;

- Collect and edit appealing content (images, videos, interviews) to boost the local Instagram account;

- Support the production of visual assets such as images and videos for advertising purposes;

- Coordinate day-to-day content delivery with the social media agency, preparing briefs, sharing assets, consolidating feedback and tracking deadlines, with priorities and approvals agreed with the Communications Coordinator;

- Help oversee the creative content archive and develop new content (images, video, interviews) for the School’s communication strategies;

- Disseminate relevant creative content quickly to stakeholders, agency networks or representative offices and information centres;

- Assist with agency and School processes related to social media, communications, events, marketing and advertising (invoices, purchase orders, contract approvals, ROI and campaign reporting);

- Support the planning, organisation and delivery of the School’s internal and external events, ensuring they reflect the brand, engage relevant audiences and contribute to communications and recruitment objectives.

• Help plan and deliver campaigns, events and promotional materials alongside the Communications Coordinator;
• Support the set-up, monitoring and reporting of Instagram advertising campaigns under the supervision of the Communications Coordinator and Head of Student Recruitment and Marketing;
• Draft, schedule and publish social media posts across the School’s channels, following the approved content calendar;
• Proactively identify content opportunities across the School, liaising with academic and professional teams to gather information on upcoming activities and propose relevant stories, formats, briefs and mood boards;
• Capture and edit photography and video using appropriate camera or smartphone equipment, lighting and sound, adapting the approach to interviews, live events, workshops and promotional content;
• Complete post-production, including footage selection, video editing, image retouching, sound adjustments, subtitles and formatting for different social media placements;
• Maintain an organised content archive, ensuring raw footage, photographs, editable project files and final assets are stored promptly, clearly named and easy to find and reuse;
• Support the delivery of events such as industry talks, alumni activities, workshops, promotional events and the annual fashion show, coordinating with internal teams and external partners;
• Maintain the social media content calendar in coordination with the Communications Coordinator and agency, planning coverage, production deadlines and publication timings;
• Pass on social media enquiries from prospective students to the sales and admissions teams;
• Help with supplier admin, such as logging invoices and purchase orders for approval.

Working relationships

• Internally: Communications Coordinator, Student Recruitment, Sales, Admissions, Events and the Group HQ marketing team;
• Externally: social media and creative agencies, freelance photographers and videographers, and local media contacts.

Key performance indicators

• Social media content delivered on time and in line with the content calendar;
• Growth in engagement and followers on the School’s Instagram account;
• Timely, accurate campaign and event reports, delivered as requested.

Person specification

• A degree or equivalent qualification in marketing, communications, fashion, design or a related field, or relevant practical experience;
• At least 2 years’ relevant experience in marketing, communications, events or social media agency within fashion/luxury/design area.
• Working knowledge of Instagram and TikTok, with an understanding of what makes content perform;
• Demonstrable ability to independently film and edit social media content, including interviews, campus activities, workshops and events;
• Proficiency in photo and video editing tools (for example Adobe Lightroom, Premiere Pro or Canva), with a strong eye for visual storytelling and brand consistency;
• Practical experience supporting events, with strong attention to logistics, guest experience and professional communication with speakers, suppliers and external partners;
• Strong written English, with attention to detail and a clear, consistent brand tone of voice;
• Good organisational skills and the ability to meet deadlines while working under supervision;
• Confident interpersonal skills, with the ability to brief contributors, conduct interviews and coordinate professionally with agencies and industry partners;
• Enthusiasm for fashion, design and the creative industries.
• Familiarity with paid social media advertising (such as Meta Ads Manager) and basic analytics tools;
• A second language, particularly useful for international audiences;
• Basic knowledge of SEO and website content management.