CRM Retention Manager in iGaming

Описания нет

• Create and write Email and SMS campaigns
• Build Welcome, Retention, Reactivation / Win-back, and VIP flows
• Segment users by behavior and lifecycle stage
• Work with existing and cold audiences
• Develop offers and engagement mechanics
• Run A/B tests and optimize campaigns
• Analyze Conversion, Retention, Reactivation, and Revenue metrics
• Work with Marketing, Performance Marketing, and Product teams
• Suggest new ideas and experiments

• At least 1 year of hands-on experience in CRM, Retention, Lifecycle Marketing, or Email/SMS Marketing within the iGaming industry
• Strong Email and SMS experience
• Experience with automated flows and customer journeys
• Strong written English (B2+) and conversational Russian
• Experience with segmentation and A/B testing
• Experience with Braze, Klaviyo, Iterable, Optimove, Customer.io, or similar platforms
• Good analytical skills and a proactive approach
• Candidates should be ready to share examples of Email/SMS campaigns and CRM flows they personally created
• Будет плюсом: iGaming and US market experience

• Competitive salary based on experience and qualifications
• The company covers income tax
• B2B contract
• Monday–Friday, 15:00–00:00 Prague time