Бренд-менеджер

Patagonia is an outdoor apparel company founded in 1973. It uses its business, investments, voice, and imagination to help protect the planet, and is internationally recognised for product quality, environmental activism, and support for grassroots environmental groups.

• Lead, manage, develop, and empower a high-performing team through priorities, goals, feedback, and coaching;
• Plan resources and budget allocations in line with the long-range EMEA strategy and objectives;
• Oversee the design and execution of integrated multi-channel marketing campaigns and storytelling;
• Collaborate with Channel Marketing teams to prioritise, design, and deliver seasonal activations and evergreen initiatives;
• Provide leadership and strategic guidance for sports marketing across EMEA;
• Cultivate relationships and insights with athletes, ambassadors, and outdoor sports communities;
• Collaborate with Environmental Activism, Quality and Circularity, and Legal teams to identify environmental issues and impact workstreams;
• Oversee the strategy, design, and execution of impact campaigns and amplification tactics;
• Ensure PR, media relations, and external communications amplify brand voice and positioning;
• Empower and support the team in leading crisis PR to protect brand reputation and maintain trust;
• Collaborate with Channel Marketing and Marketplace teams to define and evolve the customer experience journey;
• Ensure immersive brand experiences are designed across physical and digital environments;
• Lead Creative Studio and Brand Communication teams in developing consistent, high-quality visuals, narratives, and assets;
• Collaborate with Channel Marketing, Marketing Operations, Marketplace, and Product teams on EMEA GTM milestones;
• Collaborate with US Product & Impact and Creative Studio teams on campaigns, season planning, and best practices.

• At least 6 years of experience leading integrated brand marketing functions for consumer-facing brands in Europe;
• Experience working with outdoor brands;
• Full storytelling and creative expertise with a proven ability to build authentic connections and drive brand positioning, cultural relevance, and commercial results;
• Ability to translate business direction, consumer insights, and marketplace opportunities into long-term brand strategies, multi-year roadmaps, and integrated seasonal marketing plans and campaigns;
• Sports marketing expertise, including athlete and ambassador strategy, community engagement, and using sports credibility to strengthen brand relevance and product connection;
• Advanced understanding of European core outdoor sports communities, including cultural nuances, communication preferences, and credibility factors;
• Advanced knowledge of European outdoor sports markets and consumers;
• Advanced ability to balance brand building with growth and business-driving activities;
• Advanced verbal and written communication skills;
• Ability to navigate ambiguity and disagreements and reach compromise;
• Strong leadership capabilities in team management and development, including empowerment, feedback, and coaching;
• Strong collaboration and co-creation mindset and skills;
• Strong connection to Patagonia’s purpose and values;
• Inclusive mindset;
• Nice to have: understanding of European activist communities, including cultural nuances, communication preferences, and credibility factors.

• Hybrid work model with work from home for a maximum of 3 days per week.