Brand manager for Tic Tac and biscuits

As a Brand Manager, you will lead the development and execution of innovative marketing strategies, driving brand growth and consumer engagement in a highly competitive FMCG environment. The role requires strong analytical, strategic, and leadership skills to translate market insights into successful brand and business results.

• Develop short and long term marketing strategies for responsible category based on Company goals & local market situation
• Develop brand communication strategies including creative development, adaptation and full marketing mix.
• Continuously push brand innovation process in short and long terms horizon - new ideas development and international best practices implementation.
• Develop, implement and control brand activity plans, lead the communication with related departments with brand activities planning and execution- coordination of the process & efficiency assessment.
• Manage Marketing budget under supervision of Senior Brand manager and ensure its efficiency: planning, verification with Financial management, updating upon changes & tracking its efficiency.
• Constantly monitor market development, consumption trends, the competitive scenarios, in order to identify new opportunities and anticipate new trends.
• Support Trade Marketing and Category Management teams in brand strategy implementation.
• Support main trade initiatives in close partnership with KAs team.
• Prepare product projection data to support Sales team in forecasting.
• Coordinate local brand strategy matching with global international brand platform, working together with International Global Category.

• Experience in the Brand Management / Consumer Marketing of the leading FMCG companies for at least 3 years.
• Experience in managing strategy development, brand equity.
• Excellent strategic thinking and analytical skills together with the ability to think conceptually and creatively.
• Team player with strong communicational and leadership skills.
• Ability to work under minimal supervision, targets’ oriented personality.
• Ability to build effective cross-departmental communications, lead the processes and motivate people.
• High energy and passion for winning in highly dynamic and competitive environment.
• Fluent English.

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