Shopper marketing manager

At Ferrero, we're passionate about creating meaningful shopper experiences that bring our brands to life and deliver sustainable business growth. As Shopper Marketing Manager, you will play a key role in developing and executing shopper and category strategies that align with both our brand ambitions and commercial objectives.

• Using shopper, market and competitor insights, you will identify opportunities to strengthen category performance and create innovative solutions that meet both shopper and customer needs.
• You will help translate global category and brand strategies into locally relevant plans, ensuring they are effectively activated across a range of retail environments.
• Working closely with Sales, Marketing, Supply Chain and Finance teams, you will bring marketing strategies to life at the point of sale through promotional campaigns, merchandising initiatives, point-of-sale materials and shopper activation programmes.
• You will coordinate and evaluate in-store activities, ensuring they are delivered effectively, on time and in line with business objectives, while continually using performance data and shopper insights to optimise future activity.
• You will also support the development of channel and customer plans by analysing performance, identifying growth opportunities and helping to shape commercial recommendations.
• Partnering with Key Account Managers and cross-functional stakeholders, you will contribute to joint business planning, customer-specific activation strategies and initiatives designed to maximise category growth and profitability.
• You will help develop and maintain dashboards, reports and performance tracking tools, ensuring stakeholders have access to meaningful information that drives action.
• You will also coordinate commercial planning processes, monitor key business metrics and provide analysis on the effectiveness of shopper and in-store activities.
• You will contribute to demand planning activities by working closely with Sales, Marketing and Supply Chain colleagues to understand market trends, promotional activity and customer requirements.
• Your insights will help support accurate forecasting, optimise product availability and contribute to achieving volume, profitability and product freshness objectives while minimising the risk of stock shortages and returns.

• You will bring strong communication and stakeholder management skills, with the confidence to present recommendations and influence decision-making at different levels.
• You are highly analytical, enjoy working with data and use evidence-based thinking to support commercial opportunities and business growth.
• To be successful in this role, you'll have experience developing shopper marketing strategies across the path to purchase and a strong understanding of the UK FMCG landscape.
• You'll be familiar with both online and offline shopper marketing environments and understand how to create effective activation plans across multiple channels.
• You'll also possess excellent Excel, PowerPoint and reporting skills, alongside the ability to build strong cross-functional relationships and manage multiple priorities effectively.

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