B2B & B2C Content Writer (Freelance, Remote)

Senior B2B & B2C Content Writer (Freelance, Remote)

Engagement: Freelance contract, ongoing

Location: Remote, APAC, Europe and South Africa

Schedule: Fully flexible, no fixed hours or timezone overlap

Our client is a fast-growing SEO content agency working with B2B and B2C brands in Singapore, the UAE, Australia, the US, the UK and Europe, from enterprises to SMEs. Their clients span cybersecurity, insurance, fintech, education, automotive and consumer products.

They are growing faster than their writer roster and are looking for senior writers who can produce genuinely original, well-researched content. They want writing that stands out from generic AI output.

• Write publish-ready blog articles and commercial pages from detailed SEO briefs. Each brief includes an outline, target keywords, search intent and internal link recommendations.
• Read every brief critically. Improve the structure where the flow is weak, merge overlapping sections, add what’s missing, and drop links that don’t belong.
• Research the client and the topic before writing: their website, guidelines, products, competitors and industry sources. Cite only credible sources you have actually read.
• Adapt your voice to each client and audience, from technical B2B to consumer brands.
• Use AI tools to speed up research and refine your drafts, while the thinking and the first draft stay yours.
• Handle client feedback independently and keep every piece consistent with the client’s and the agency’s guidelines.

Nice to have: experience with MCPs or data connectors in Claude or similar tools, a portfolio across several industries, and published long-form articles on LinkedIn.

Hiring process

📌There are no multi-round interviews.