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описание
Simple Life is an AI-powered health coaching application designed to assist adults in achieving weight loss and maintaining a healthier lifestyle through sustainable, personalized methods. The platform provides real-life support and has achieved over 17 million downloads, earning recognition as a top virtual coach and a leading AI company.
задачи
Own key conversion metrics, including conversion to purchase and incremental revenue growth;
Analyze user behavior and optimize every touchpoint from the first ad impression to completed payment;
Run high-velocity product experiments to improve acquisition efficiency and conversion rates at scale;
Align creative strategy, messaging, and onboarding flows with marketing to drive purchase intent;
Evaluate the impact of acquisition channels on user behavior and in-product conversion;
Design onboarding and activation flows tailored to user intent, channel source, and behavioral profiles;
Experiment with segments, warm-up strategies, paywalls, upsells, and offers to increase ARPU and first-time conversions;
Translate user pain points into high-converting product journeys;
Apply UX and sales psychology techniques such as scarcity, urgency, storytelling, personalization, and social proof;
Collaborate with growth marketing to craft value-driven offers and reduce decision friction;
Build and analyze behavioral funnels, attribution models, and key decision points to remove conversion blockers;
Build dashboards, execute A/B tests, and prioritize actions with clear revenue impact;
Work cross-functionally with performance marketing, product teams, analytics, and engineering to deliver end-to-end conversion impact.
требования
5+ Years of experience in product management, growth, or customer lifecycle roles within subscription-based businesses;
Proven track record of improving conversion rates and revenue in digital products;
Experience in optimizing customer journeys and sales funnels;
Strong understanding of acquisition channels and their impact on user behavior;
Proficiency in analyzing user behavior and payment data to derive actionable insights;
Strong analytical background and data-driven decision-making skills;
Expertise in building growth models, A/B testing, and implementing warm-up strategies;
Strong leadership and collaboration skills for working with cross-functional teams;
Nice to have: Experience in fast-moving environments, passion for solving complex challenges, proactive and innovative mindset.
условия
Competitive salary package commensurate with experience;
Stock options;
Necessary equipment provided;
Premium Palta Family subscriptions (Simple, Flo, Zing, etc.);
21 Days annual leave plus bank holidays;
Office in Limassol with hybrid work format or remote option for candidates residing outside of Cyprus.