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26 сен
product manager in B2B marketplace
ориентир по рынку
вакансия
зп не указана
в среднем
312 445 ₽
мэтч
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описание
Intch Sales is the B2B side of Intch’s marketplace, where SMB companies buy access to candidates. The business-account activation funnel currently has no product owner, and this role focuses on building and growing it.
задачи
- Own business-account activation from registration through the first meaningful action and conversion to a paying account
- Map the business-account onboarding journey, identify drop-offs, and redesign steps using in-product guides, templates, empty states, and time-to-value improvements
- Run 2–4 experiments per month using a prioritized hypothesis backlog, document results, and make ship-or-kill decisions
- Maintain clean B2B events and funnels, build the activation dashboard, and analyze cohorts using self-pulled data
- Conduct 4–8 monthly interviews with SMB clients across the US and EU, and review sales call recordings
- Define PQLs and the product-to-sales handoff, and feed sales feedback into the backlog
- Work with the Intch Sales PM on monetization, including paywalls, packaging, pricing, and trial mechanics
- Build lifecycle communications across email, push, and in-app channels to guide business accounts to first value
- Set the quarterly growth roadmap and defend priorities with stakeholders
требования
- 6+ Years of product experience, including 3+ years specifically in growth or monetization across activation, conversion, or retention, not just feature delivery
- B2B SaaS or marketplace experience with a self-serve funnel and a sales team (hybrid PLG + sales-led)
- A case with measurable results from personally improving activation or conversion, including the baseline, actions, and outcome
- Ability to pull and analyze data independently without a dedicated analyst
- Hands-on A/B testing experience, including designing tests, sizing samples, reading results, and making ship-or-kill decisions
- Experience in the US and/or EU market and SMB segment
- English C1+
- Comfortable working as an IC without direct reports and influencing through existing teams
- No specific degree required
- Not a fit for candidates whose background is mostly big tech or enterprise without personally tracking funnels or running experiments; who ship features but cannot name a metric they moved; who view growth as media buying rather than funnel work; who cannot explain PLG versus sales-led or how product feeds sales; who have always relied on an analyst; whose agency, outsourcing, or consulting experience did not include ownership of a product metric; or who need established processes and a large team before starting
- Будет плюсом: two-sided marketplace or MarTech/HR-tech background, launching monetization from scratch, AI/LLM in product, growth engineering, hands-on lifecycle marketing, experience at a pre-seed/seed/Series A company with limited resources and no established process, PQL scoring and lead routing from self-serve into sales, experience growing both supply and demand in a two-sided marketplace, early-stage company experience, and understanding how SMB clients in the US buy and what stops them
условия
- EU timezone (CET ±2)
- No parallel work
навыки
Если просят выйти из iCloud, прислать код из SMS, запустить или установить что-то, перевести деньги — не соглашайся: это мошенничество.
