product manager for mobile apps

Movavi creates easy-to-use software that brings joy to millions of people worldwide.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop and execute a mobile app marketing strategy to grow subscriptions, increase engagement, and improve retention;
• Analyze key marketing metrics and optimize app performance based on data insights;
• Set up and use AppsFlyer and Firebase to evaluate ad campaign performance, track traffic, and interpret SKAdNetwork data for iOS;
• Run A/B tests on pricing, creatives, funnels, and other marketing hypotheses;
• Provide recommendations on optimizing paid campaigns across Google Ads, Meta Ads, TikTok Ads, and other channels, including channel selection, budgeting, targeting, and performance tracking;
• Manage ASO with or without external partners to improve visibility and conversion rates in the App Store and Google Play;
• Collaborate with product, analytics, design, content, and acquisition teams to deliver marketing initiatives;
• Monitor competitors and mobile market trends;
• Suggest new ideas to drive growth and improve key metrics.

• 3+ Years of relevant work experience;
• Solid understanding of iOS platform specifics for promoting apps in the US market;
• Strong analytical thinking and ability to draw conclusions and make informed decisions from data;
• Hands-on experience with AppsFlyer, Firebase, Google Analytics, and other analytics tools;
• Understanding of SKAdNetwork and iOS features for accurate marketing performance tracking;
• Experience analyzing A/B tests and applying statistical methods to interpret results;
• Experience with monetization metrics and unit economics, including ARPU, CAC, LTV, and renewal rate;
• Ability to build business models with clear dependencies;
• Experience managing paid advertising campaigns;
• Strong ASO expertise, including metadata, keyword, and visual optimization for the App Store and Google Play;
• Solid understanding of UX/UI principles to improve onboarding, conversion, and user retention;
• Nice to have: Familiarity with mobile app pricing models, knowledge of or experience in setting up and managing in-app subscriptions.

• Confirmed employment from day one;
• Remote work from anywhere in the world or work at the company office;
• Flexible work schedule;
• Corporate events and team-building activities;
• Personalized professional growth and development within the company;
• Mentoring and knowledge sharing from experienced professionals.