Product manager

As Senior Product Manager – Digital Clients (f/m/d) you own the complete growth loop for LIQID's digitally-led clients: from a newly created lead to the first investment, and from there to the next top-up, the second portfolio and the next product. Acquisition and expansion sit in one team with one mandate, so you build a single growth system instead of handing clients over at the funnel's end. LIQID is hybrid by design: for this segment the experience is digital-first, and you decide precisely where a human touch from our advisors accelerates conversion or growth – and where it doesn't.

• Own the digital client lifecycle from Lead → Signup → Checkout → First Investment → Activation → Expansion.
• You define the segment's North Star and KPI tree across conversion and expansion – lead-to-funded conversion, time to fund, time to first top-up, multi-product rate, share of wallet – and you are accountable for net new money from the segment, not for a single funnel stage.
• Design and optimize the journeys that turn leads into funded clients – lead nurturing, signup, onboarding and checkout – together with Product Design, Marketing and Sales.
• You shape the first-product strategy – which entry offer converts which persona – and make sure the brand promise and premium positioning carry through every step that builds trust and drives conversion.
• Turn first-time investors into multi-product clients: top-ups and savings plans, second portfolios, additional account types and access to new asset classes such as private markets.
• You find natural product sequences through path and cohort analysis, build the in-product moments and lifecycle campaigns that convert them, and prove impact with causal measurement rather than correlation stories.
• Define when a human touch turns a hesitant prospect into a client or a single-product client into a long-term relationship – callback offers at checkout drop-off, advisor triggers at wealth thresholds, and a clean handover to our Private Wealth team as clients grow.
• Every human touchpoint is designed, triggered and measured, not left to chance.
• Act as Product Manager and Product Owner for a cross-functional team of Engineering, Design and Product Ops, working closely with Marketing and Sales.
• You build on shared onboarding and banking infrastructure owned by our platform teams, prioritize transparently by impact and effort – which also means saying no – and grow into the thought leader for digital wealth growth at LIQID.

• 7+ years in Product Management or Growth for digital consumer products, with ownership of both conversion and monetization or expansion outcomes.
• Hands-on with funnel, cohort and LTV analysis.
• You define metrics before you build, establish baselines, can query data yourself, and know the difference between a significant result and a lucky one.
• Experience working with product analytics and CRM data.
• You are comfortable discussing architecture and API trade-offs with engineers and use AI tooling to prototype, analyze and ship faster.
• Genuine interest in investing and capital markets, and an understanding that converting someone to invest a significant share of their wealth is a trust decision, not an impulse purchase.
• Fluent in German and English, able to align Product, Design, Engineering, Marketing and Sales around one growth agenda and to represent your roadmap credibly toward leadership.
• Comfortable in fast-paced, high-ownership scale-up environments.
• You want to own outcomes, not backlogs, and you are excited to build the growth engine of a digital-first wealth manager in an AI-native product organization.
• Будет плюсом: FinTech, WealthTech, banking or subscription businesses are a strong plus

• Flat hierarchies and cultural openness make you an integral part of our diverse team of international talents from day one.
• We don’t complicate your life. You’ll find the right balance with flexible work models, working hours, and remote work options.
• 28 days of vacation and two additional days off on December 24 and 31 ensure you have ample time to unwind.
• You’ll help shape the future of digital wealth management with us in an innovative, multi-award-winning company on a growth trajectory, with high market relevance and plenty of space for your ideas.
• We support your personal and professional growth with an annual development budget up to €1,500.
• Additionally, at the start of your tenure at LIQID, you’ll receive high-quality equipment, including a MacBook, headphones, and a display.
• As a LIQIDian, you'll enjoy attractive terms for our investment strategies, a monthly lunch allowance, and exclusive discounts with various providers.
• Regional organic products keep you fit in the office, and our health initiatives or Health Assistance Program go far beyond that.