Director of Product in MarTech

Preply creates learning experiences that help people find tutors, build personalized learning journeys, and stay motivated. Its platform connects more than 100,000 tutors teaching over 90 languages to learners in 180 countries.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Set a vision for scaling marketing technology and align teams and partners behind it
• Lead product managers across MarTech squads and set priorities across the organization
• Build new channel-based squads and hire the product managers who will lead them
• Coach and develop product managers, strengthening product craft, systems thinking, technical depth, and business judgment
• Automate marketing channels to scale marketing without increasing headcount
• Own the balance of paid and organic acquisition and improve bidding and CPA efficiency
• Own MarTech’s impact on subscriber growth, revenue, and acquisition efficiency
• Partner with performance marketing leaders, sharing growth outcomes and KPIs
• Define Preply’s presence in AI search and AI advertising platforms
• Make AI a core part of team products and champion its use across Marketing
• Build platforms and guardrails for safe, effective AI use in marketers’ daily work
• Examine data pipelines, challenge architecture, and review performance in Google Ads, Meta, and GSC
• Measure how platform changes affect efficiency, scale, and growth
• Test hypotheses quickly and build a culture of rapid squad delivery and iteration

• Hands-on experience building in-house marketing automation at scale, including designing internal systems connected to advertising channels through APIs and backend
• Sound judgment on when to build or buy, proven at scale
• Deep experience in at least one channel: SEM, SEO, paid and new channels, or tracking, with an understanding of how channels work together in a growth strategy
• Experience operating automation across multiple markets, languages, and intents while maintaining local relevance
• Current or recent leadership of marketing automation, MarTech, or AdTech products
• People leadership experience managing managers, product managers, or tech leads across multiple squads and guiding teams through growth or channel-based restructuring
• A product leadership mindset focused on scaling through automation and building tools for marketers
• Ability to share ownership of growth outcomes with Marketing leaders, handle disagreements constructively, and build strategic and technical trust
• A point of view on AI search and advertising platforms, experience entering new channels before established playbooks existed, and daily use of AI in personal workflows and systems
• Commercial judgment, a data-driven approach, and accountability for growth and efficiency outcomes, including subscribers, revenue, and CPA
• Ability to investigate root causes and prioritize rigorously
• Clear, structured communication with engineers, marketers, and executives

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