Salesforce marketing cloud business analyst

At K-LAGAN, we are an international technology consulting company specialising in IT, engineering and digital transformation. With more than 300 consultants across Europe and Latin America, we support our clients in delivering innovative and challenging projects. As part of our continued growth, we are looking for a Salesforce Marketing Cloud Business Analyst / Operations Specialist to join our teams in Barcelona and contribute to a strategic international project within the insurance sector. Working closely with the Salesforce Marketing Cloud Product Owner, you will ensure the smooth operation of the platform, support marketing campaigns and customer journeys, and help business teams across different countries maximise the value of SFMC.

• Providing functional and operational support for Salesforce Marketing Cloud.
• Managing and monitoring marketing campaigns, automated journeys and data flows.
• Supporting audience segmentation, campaign configuration, testing and deployment.
• Investigating incidents, troubleshooting issues and coordinating resolutions with technical teams.
• Gathering business requirements and preparing functional specifications and user stories.
• Supporting the Product Owner with backlog management, UAT and delivery validation.
• Monitoring data quality, consent management and campaign performance.
• Collaborating with international business and technical stakeholders.
• Creating documentation, user guides and training materials.
• Identifying opportunities to optimise processes and improve SFMC adoption.

• Salesforce Marketing Cloud (SFMC).
• Journey Builder, Automation Studio, Email Studio and Data Extensions.
• Marketing automation and customer journey management.
• Audience segmentation and data quality.
• SQL fundamentals and data analysis.
• Business Analysis, functional specifications and UAT.
• Incident management, troubleshooting and operational support.
• Agile methodologies.
• Master's degree or equivalent.
• Minimum 5 years of experience in Business Analysis, CRM or Marketing Technology.
• Proven hands-on experience with Salesforce Marketing Cloud in an operational environment.
• Experience working with international teams and multiple stakeholders.
• Strong analytical, organisational and problem-solving skills.
• Ability to work independently and manage multiple priorities.
• Excellent communication and stakeholder management skills.
• Fluent English and French are essential.
• Будет плюсом: Salesforce CRM integrations; API and SFTP integrations; GDPR and consent management; Power BI and reporting tools; Multichannel campaigns: Push, WhatsApp and RCS; Spanish is a plus; Experience in Insurance, Assistance, Travel or Financial Services would be appreciated

• You will have the opportunity to work on challenging international projects, develop your technical and functional expertise and grow within a dynamic, multicultural environment.