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описание
Fresha provides an AI-powered operating system for the global beauty and wellness industry. Its platform helps businesses attract clients, manage operations, and run their businesses in one place.
задачи
Collaborate across Product, Engineering, and the Growth pod to align priorities and create lasting solutions
Investigate ambiguous problems, identify underlying causes, and prioritize work based on commercial impact, effort, and business urgency
Proactively flag tracking and data quality risks
Own instrumentation and measurement of key user flows across the B2C marketplace and app and the B2B platform
Build marketplace and consumer analytics, including segmentation and predictive strategies to grow consumer value
Analyze product performance, traffic sources, conversion, and user behavior across paid and organic channels
Own tracking implementation, including tagging, event taxonomy, and attribution
Develop multi-touch attribution models for marketing spend and run incrementality tests to validate causal effects
Design and run end-to-end experiments, including CRO, from hypothesis through implementation and statistically rigorous analysis
Maintain resilient tracking using server-side tracking, conversion APIs, and client-side tagging
Own marketplace KPI reporting and provide trusted supply and demand metrics
Write production-grade SQL and Python and contribute analytics logic to dbt models through GitHub
Use AI-assisted development tools such as Claude Code and help set the standard for AI tooling in the Growth pod
Take on a growing remit, including mentoring and setting standards
требования
4–8 Years of experience collaborating with product teams and implementing analytics strategies, ideally across consumer and B2B products
Deep knowledge of event collection and instrumentation, with hands-on experience in Amplitude or a similar product analytics platform
Strong SQL and Python skills used daily for analysis
Hands-on experience contributing to dbt models and working in GitHub-based workflows
Practical experience with multi-touch attribution models and their limitations
Comfortable running and analyzing statistically rigorous experiments
Fluent use of AI agents such as Claude Code or similar in analytical workflows
Track record of turning analysis into product or marketing decisions and outcomes
Будет плюсом: experience in B2B SaaS or consumer marketplaces, GTM setup and marketing conversion signals including server-side GTM and conversion API integrations, Marketing Mix Modelling (MMM), predictive or propensity models adopted into team workflows, mentoring junior analysts or setting standards, small teams and startup environments