Marketing data analyst

HFM is an internationally acclaimed multi-asset broker, delivering cutting-edge trading tools, platforms, and conditions to traders worldwide. We are committed to innovation, transparency, and excellence in the financial markets. As we continue to expand, we are seeking a driven and strategic Marketing Data Analyst to join our team.

• Design, implement, and maintain reporting frameworks to monitor marketing operations and performance.
• Conduct in-depth data analysis to uncover opportunities for growth and cost efficiencies.
• Evaluate marketing-business metrics and provide ROI analysis for marketing campaigns.
• Analyse large datasets and deliver actionable recommendations to support marketing objectives.
• Develop user demographics, behaviour insights, and segmentation strategies for optimised targeting.
• Build and maintain marketing dashboards for tracking KPIs and campaign performance.
• Collaborate with marketing teams to identify data needs and deliver insightful solutions.
• Plan and analyse A/B tests to improve key marketing KPIs.
• Transform complex marketing questions into quantifiable metrics and insights.
• Utilise product usage data to develop predictive customer retention models.
• Conduct customer lifetime value analysis and spending benchmarks.
• Measure and analyse the impact of segmentation and targeting strategies.
• Continuously drive improvements in data sources, predictive analytics, and automation processes.

• BS/MSc in Marketing, Mathematics, Statistics, Finance, Data Science, or a related field.
• 3+ experience in analysing and optimising email remarketing campaigns to improve customer retention and conversion rates.
• Advanced knowledge of Microsoft Excel (a must) and proficiency in data visualisation tools like Power BI or Tableau.
• Advanced skills in SQL and knowledge of Python for data analysis.
• Hands-on experience with Google Analytics, Google Ads, Bing Ads, Meta Ads, Criteo, and various media buying platforms.
• Strong ability to analyse marketing performance, interpret complex data sets, and provide clear insights.
• Meticulous when working with data to ensure accuracy and quality.
• Ability to manage multiple tasks, prioritise workload, and work efficiently under pressure.
• Excellent verbal and written communication skills in English.
• Eagerness for ongoing professional development and upskilling in marketing analytics.
• Applicants must be eligible or have legal authorization to work in the country where the position is based.
• Будет плюсом: Experience in the financial, fintech, or FX services industry is an advantage

• Hybrid Work Model (2 days working from home)
• Wolt Meal Allowance
• Comprehensive Health Insurance
• Provident Fund (Upon completion of the trial period)
• Summer Short Fridays (August)
• Additional Paid Annual Leave (up to 30 days, based on years of service)
• Birthday Leave
• Udemy Business access
• Gym Membership
• Referral Bonus Program
• Additional Support Visa Sponsorship and Relocation Assistance