data analyst CRM

Scopely is a global interactive entertainment company that creates, develops, publishes, and live-operates video games across mobile, web, PC, and console. Its portfolio includes MONOPOLY GO!, Pokémon GO, Stumble Guys, Star Trek™ Fleet Command, MARVEL Strike Force, and other games serving hundreds of millions of players worldwide.

• Pull and verify campaign data from the CRM platform and downstream analytics systems, reconciling discrepancies;
• Produce regular campaign performance reports for each game team and portfolio-level summaries for the Director of CRM;
• Track campaign trends, including open rates, click rates, conversion, and retention impact, and flag anomalies or degradation;
• Create and maintain dashboards showing communication program performance to CRM/Lifecycle Lead PMs;
• Support the design of A/B and multivariate tests, ensuring appropriate sample sizes, holdout groups, and clean control conditions;
• Maintain an experimentation log across all games;
• Review proposed experiments for methodological soundness before launch;
• Analyze and present experiment results with clear, actionable recommendations;
• Define and maintain segment definitions across the portfolio;
• Track segment behavior and CRM response across multiple titles, identifying patterns and outliers;
• Produce regular cross-game segment reports for the Director of CRM and game teams;
• Identify high-value segment opportunities underserved by current campaigns;
• Validate campaign targeting attributes and audience sizes before launch;
• Partner with Data Engineering to surface data quality issues and advocate for fixes.

• 4+ Years in marketing analytics, CRM analytics, or a related data role, ideally in a behavior-based rather than transactional environment such as gaming or live services;
• Proficiency with SQL and at least one BI or reporting tool, such as Looker, Tableau, or Mode;
• Experience with CRM or marketing automation platforms for extracting and interpreting campaign data;
• Experience with performance data and attribution data, including ensuring appropriate tracking is in place;
• Ability to represent data needs to engineers when necessary data options are unavailable;
• Understanding of A/B testing methodology, statistical significance, and experiment design across overlapping campaigns;
• Ability to communicate data findings clearly to technical and non-technical stakeholders;
• Comfortable managing multiple reporting workstreams simultaneously across different game teams;
• Advanced Excel / Google Sheets skills, including functions and pivot tables;
• Familiarity with event tracking tools such as Segment, Snowflake, or BigQuery;
• Basic understanding of data pipelines and data quality checks;
• Nice to have: Experience in games, apps, or a retention-driven consumer product; experience in gaming as a player or operations manager.

• No conditions specified