Product manager in CRM

MONOPOLY GO! is a global phenomenon and the biggest mobile game launch in history, captivating millions of players worldwide. We’re looking for a passionate and experienced Senior Product Manager to shape how Monopoly GO! connects with players throughout their journey, solving complex product challenges and creating communication experiences that are more relevant, timely, and valuable.

• Own and lead the CRM product roadmap and strategy across player-facing experiences and internal tooling, translating player, business, behavioural, and market insights into strategic priorities
• Identify opportunities to improve engagement, retention, reactivation, and player value, while shaping the future of CRM across push, email, in-game messaging, Live Activities, and emerging channels
• Champion relevant, contextual, personalised, and player-first communication experiences while serving as a senior product voice and CRM subject-matter expert across the organisation
• Lead discovery and ideation to identify player needs, team pain points, and opportunities to evolve CRM, while leading a cross-functional product area with dedicated software engineering resources
• Provide clear product direction, priorities, requirements, and success criteria to guide execution, and own delivery outcomes from discovery and prioritisation through development, launch, measurement, and iteration
• Evolve CRM capabilities including personalisation, automation, segmentation, decisioning, orchestration, and dynamic content
• Partner with the analytics team to monitor and report on program effectiveness, using data-driven insights to recommend continuous improvement and keep players at the heart of every decision
• Lead structured testing strategies across A/B testing, cadence, segmentation, and channel mix, while championing a strong test-and-learn culture

• Proven experience in Product Management or a related product discipline
• Product experience in gaming is strongly preferred; experience in entertainment or mobile apps is also relevant
• Strong understanding of player lifecycle and contact strategy
• Analytical mindset and confidence using data to identify opportunities and guide decisions
• Strong cross-functional collaboration skills and comfort working in a fast-paced environment
• A player-first mindset and a drive to keep improving product and communication strategies
• Будет плюсом: Hands-on experience with Braze or a similar marketing automation platform; Experience with tools such as Looker; Experience with live-service, casual, or social games

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