CRM data analyst for customer lifetime value

Turn complex customer data into practical growth strategies that help MR MARVIS expand across Europe from our Amsterdam HQ. As Freelance CRM Data Analyst, you’ll help us understand who our customers are, how they behave, and what keeps them coming back. Sitting in the Customer Strategy team, you’ll build our reporting models, map cohort behaviors, analyze CLV drivers and killers and translate raw data into clear strategies that drive Customer Lifetime Value (CLV).

• Analyse customer buying behavior, repeat purchase rates, and lifecycle trends to map clear customer CLV cohorts and uncover growth opportunities.
• Extract practical insights on CLV drivers and killers from complex customer datasets to improve campaign structures, lifecycle flows, and long-term retention.
• Build and manage RFM models and segmentation frameworks to help marketing teams target the right customer segments effectively.
• Design and maintain automated dashboards in modern BI tools (Omni), delivering clear CLV performance reports and score cards to leadership and cross-functional teams.

• Strong hands-on experience as a Data, CRM, or BI Analyst within e-commerce, D2C retail, or consumer brands.
• A solid quantitative foundation through education or experience in Econometrics, Statistics, Business Analytics, or a related field.
• Skills and practical experience in using modern visualization tools (e.g., Looker, Tableau, Omni, PowerBI) to build automated dashboards.
• Proven ability to analyze customer cohorts, repeat purchase rates, and lifecycle retention metrics.
• Hands-on experience with predictive modeling, RFM segmentation, and advanced CLV analysis.
• Practical mindset with the ability to explain complex data clearly to non-technical teams.
• Будет плюсом: Experience with CDPs, reverse ETL tools (e.g., Hightouch), or e-commerce migrations (e.g., Shopify)

• You charge an hourly rate of €90 - €115 and are available to work 24-32h per week for 3 months