Business analyst in enterprise AI solutions

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.

• Collaborate with Solution Architects and Product Owners and translate business goals into clear requirements, user stories, acceptance criteria, process flows, tech architecture, data flows and integration specifications that delivery teams can act on.
• Work across commerce, martech and enterprise ecosystems, including CMS, Search, PIM/PXM, DAM, ERP, OMS, CDP, CRM, analytics, marketing automation and media platforms.
• Identify, shape and specify practical AI, automation and workflow orchestration opportunities across content, marketing, commerce and operational processes, from process mapping and readiness checks to a scoped pilot with a clear business case.
• Specify AI agents and LLM-based workflows: define the task, data sources, tools and integrations, guardrails, human-in-the-loop steps and escalation paths, plus the evaluation criteria that decide when a solution is ready to go live. After launch, help measure quality, adoption and business impact.
• Act as a Business Analyst or proxy Product Owner when needed by supporting prioritisation, backlog refinement, sprint planning, UAT, release preparation and stakeholder alignment.
• Connect business, UX, data, SEO/GEO, content, engineering, legal and delivery teams to make sure solutions are valuable, feasible, scalable and well governed.
• Help make our AI work repeatable and sellable: contribute to proposals, scoping and estimates, and build reusable assets such as discovery templates, requirement patterns, evaluation sets and playbooks.
• At the senior end of the role, independently lead workstreams, own parts of the client relationship and coach junior analysts or product team members.

• A structured problem-solver who starts with the business problem, not only the requested feature.
• A product-minded Business Analyst who can move between discovery, specification, prioritisation and delivery support.
• Comfortable acting as a proxy Product Owner when a project needs stronger product ownership.
• Technically fluent enough to discuss APIs, data flows, integrations, platform dependencies and implementation trade-offs with engineering teams.
• Curious and pragmatic about AI: you use AI tools in your own work and understand the opportunity, but also the need for governance, quality, reliability and human oversight.
• Comfortable with fast-moving technology: you focus on the problem and the outcome rather than a specific tool, and you pick up new platforms quickly.
• Strong in workshops, stakeholder alignment and decision-making, with the confidence to challenge constructively.
• Able to represent the Product Management & AI Solutions team inside WPP and help other teams understand the value of product thinking and applied AI.
• Commercially aware: you can connect requirements and solutions to client value, efficiency, scalability, conversion, discoverability or operational impact.
• Collaborative and low-ego, with the ability to work across Commerce, UX/CX, Data, SEO/GEO, Content, CRM, Media, Engineering and Delivery.
• 3-5 years of experience as a Business Analyst, Product Owner, Solution Analyst or similar role, ideally in commerce, martech, enterprise platforms, consulting or a digital agency environment.
• Experience with digital commerce ecosystems, preferably B2B and/or B2C enterprise environments.
• Working knowledge of platforms and domains such as CMS, Search, PIM/PXM, DAM, ERP, OMS, CDP, CRM, analytics, marketing automation and paid/media technology.
• Strong experience writing user stories, acceptance criteria, functional specifications, process flows and integration requirements.
• Good technical understanding of REST APIs, web platforms, data flows, system integrations and common delivery dependencies.
• Hands-on familiarity with generative AI tools and a working understanding of how LLM-based solutions behave, including their limitations and how to test the quality of their output.
• Experience working in Agile delivery environments with tools such as Jira, Confluence or similar.
• Excellent communication, facilitation, documentation and stakeholder management skills.
• Fluent professional English.
• Currently residing in the Netherlands with a valid work permit.
• Будет плюсом: Hands-on experience with automation tools such as n8n, Zapier or similar; Experience shaping AI, LLM, agentic or workflow orchestration use cases in a business or delivery context, ideally including at least one that went live; Familiarity with AI and agent platforms such as Microsoft Copilot Studio, Azure AI Foundry, AWS Bedrock, Google Vertex AI or the OpenAI and Anthropic APIs, and with concepts such as retrieval (RAG), tool use and evaluation; Familiarity with AI governance and regulation, such as the EU AI Act, and with responsible AI practices; Experience with search and personalisation platforms, composable commerce, PIM/PXM, CDP, CRM or marketing automation platforms; Experience with GA4, BigQuery, SQL, Python, Postman, Figma, Miro or similar tools; Proficiency in Dutch

• You’ll get access to an international network of clients, colleagues, technology partners and resources.
• We have a listening ear for ambitious ideas, and together we keep stretching our boundaries.
• We want you to follow the path you’re building, and we invest in your personal development in a dynamic, collaborative workplace.
• A monthly salary between €4,800 and €5200 gross, depending on your experience, seniority and fit with the role.
• A gross annual 8% holiday allowance.
• Access to our commuting package to suit your individual needs.
• Competitive pension benefits.
• A choice of a Mac or Windows laptop.
• A culture of trust, with a feel-at-home vibe and an international environment.
• Mental health support, including complimentary membership EAP counselling services.
• Wellness benefits (when available) including yoga classes, an in-house masseuse.
• The opportunity to work with a renowned international customer base of B2B and B2C brands.