Business analyst in creative tech

The IT&D Senior BA Creative Tech, Oversees and implements all aspects of technology and digital for Marketing Creative Tech. This includes the Genesis Marketing program which designs, builds or adapts AI and GenAI solutions to re-invent functional work processes. S/He will be reporting to the IT&D Director Marketing & AI for Reckitt.

• Work closely with CGO, IMEX & IT&D teams to deliver the most effective solution for Marketing Content, Asset generation & Content Assessment while continuously seek opportunities with net new features or agents with standardization across marketing functions.
• Translate complex business needs into clear, structured technology demand and functional specifications.
• Partner closely with Product Managers to refine product vision, roadmap, and priorities.
• Own backlog quality, ensuring user stories are well-defined, prioritized, and ready for development.
• Plays a key coordination role between tech engineering team, platform teams and the business super user community for requirement translation and mapping to available features in Genesis Global solutions.
• Leading contributor to the product backlog grooming
• Facilitate workshops and discussions to drive alignment across cross-functional teams.
• Act as a bridge between business and technical teams, ensuring clarity and shared understanding.
• Support and guide development teams during delivery, ensuring requirements are correctly implemented.
• Lead UAT processes and ensure delivered solutions meet business expectations.
• Analyze user behavior, feedback, and data to identify opportunities for optimization and continuous improvement.
• Drive best practices in business analysis, documentation, and ways of working within the team.

• …you possess a unique combination of leadership; ability to operate with ambiguity in matrix structures with a high sense of achievement through getting things done.
• You’re commercially astute and understand Marketing processes like brand and media planning, campaign planning monitoring and optimization.
• You’re a technology enthusiast and can articulate the benefits to both IT and non-technical colleagues alike.
• You listen carefully, building trust and simplifying complex topics.
• Above all, have a passion to find new ways to drive lasting benefits with the help of AI
• Can do attitude with a strong sense of urgency
• Excellent consultative approach to developing and managing cross-functional and product team relationships
• Ambition to perform unprecedented tasks and obtain new skills, be comfortable with uncertainty, and adapt to a rapidly changing environment
• Ability and desire to scale knowledge and learning

• …you’ll get to make an impact like never before. You’ll be responsible for your own initiatives - we can’t wait to listen to your ideas. The IT & Digital products you will help enable and get out there will make people’s lives better. And our dynamic, ownership-driven culture will help bring the very best out of you, every day.
• With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
• We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally.
• We have a range of other benefits in line with the local market.
• Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes.
• For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results.
• You will be rewarded in line with Reckitt's pay for performance philosophy.