business analyst for User Acquisition and Growth

Product Madness is a social casino game developer within the Aristocrat family. The company creates leading titles including Heart of Vegas, Lightning Link, and Cashman Casino, with a global team and offices across multiple countries.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Provide operational analyses for User Acquisition and Growth groups using partner platform dashboards and exported datasets;
• Analyze campaign performance and deliver timely, actionable insights;
• Respond to operational performance questions that do not require internal data modelling or Data Science methodologies;
• Oversee, track, and quality-control marketing technology platforms, including AppsFlyer and advertising partner tools;
• Monitor partner dashboards for anomalies, tracking issues, and reporting discrepancies;
• Coordinate with external partners and escalate internal data issues to the Data Analytics team;
• Configure, monitor, and report on partner-native incrementality experiments;
• Collaborate with Data Analytics and Data Science teams on experiment implementation and interpretation;
• Support operational execution while Data Science owns methodology and statistical evaluation;
• Support onboarding, integration, and continuous quality assurance of external marketing and analytics platforms;
• Manage relationships with external marketing technology vendors;
• Validate partner data and coordinate issue resolution across internal and external collaborators;
• Aggregate spend, impressions, installs, attribution, and performance metrics across advertising partners;
• Produce recurring operational reports for User Acquisition and Growth collaborators;
• Identify reporting inconsistencies and escalate reconciliation issues to the Data Analytics team;
• Track campaign spend against planned budgets and pacing targets;
• Flag deviations, delivery risks, and unexpected performance changes;
• Build and maintain lightweight operational dashboards using partner-exported data and spreadsheet-based reporting tools;
• Ensure accurate implementation of campaign tracking, UTM structures, AppsFlyer links, and event configurations;
• Collaborate with User Acquisition teams to confirm tracking before campaign launches;
• Monitor attribution health across partner platforms and escalate technical issues when necessary;
• Collaborate with User Acquisition, Marketing, Data Analytics, Data Science, and Engineering teams on campaign implementation;
• Translate operational business requirements into actionable requests for centralized data teams;
• Improve operational processes across marketing technology and reporting workflows.

• 2+ Years of experience in Business Analytics, Marketing Analytics, Ad Operations, Growth Analytics, or a similar role;
• Experience with digital marketing platforms, mobile advertising, or performance marketing;
• Hands-on experience with Mobile Measurement Partners, preferably AppsFlyer;
• Strong understanding of mobile attribution and marketing performance metrics;
• Experience using advertising platform dashboards such as Meta, Google Ads, TikTok, Unity, and AppLovin;
• Strong analytical and problem-solving skills;
• Advanced Excel and/or Google Sheets skills;
• Excellent communication and collaborator management skills;
• Ability to prioritise multiple tasks in a fast-paced environment;
• Nice to have: background in mobile applications, gaming, or performance marketing, familiarity with SKAdNetwork and privacy-centric mobile measurement, experience with partner-native incrementality testing tools, experience with external marketing technology platforms and analytics providers, exposure to Looker, Redash, Tableau, or Power BI, basic SQL for reading or validating data, campaign tagging, tracking links, event configuration, mobile gaming experience especially free-to-play or social casino, experience assisting User Acquisition teams, familiarity with retargeting platforms and attribution ecosystems, creative analytics platforms and marketing automation tools, MMP products.

• No work visa sponsorship is available;
• Candidates must be authorized to work in Barcelona without current or future visa sponsorship.