Regional head of key account sales for SMB merchants

SumUp's Key Account Sales team is growing across Northern and Central Europe, with a focus on helping SMB merchants in Hospitality, Retail, and Beauty grow their businesses through SumUp's ecosystem of products. We're looking for a sales leader to help us grow our Key Account motion across the UK, Germany, the Netherlands, and the Nordics.

• Lead and support Key Account sales teams across the UK, Germany, the Netherlands, and the Nordics.
• Coach Team Leads and Account Executives to improve their sales skills, customer conversations, pipeline generation, and deal execution.
• Bring your understanding of the SMB market into our sales strategy, helping teams better understand customer needs and buying behaviours.
• Help teams identify and win high-value SMB merchants across Hospitality, Retail, and Beauty.
• Monitor sales performance, pipeline, conversion, and activity levels, using data to identify where teams can improve.
• Work with local sales leaders to share successful approaches and adapt them to different markets.
• Help build and improve our Key Account sales playbook, making sure it is practical and relevant for our customers and sales teams.
• Create a strong coaching and feedback culture, helping salespeople and Team Leads develop their careers.
• Partner with Marketing, Product, Solutions Engineering, and Customer Success to improve our proposition and customer experience.
• Work closely with senior commercial leadership to share market insights, challenges, and opportunities.

• Experience with SMB customers is essential. We're looking for someone who has spent significant time selling to or working with SMBs and understands the realities of this segment.
• Strong experience in B2B sales, ideally working with SMB or mid-market customers.
• A good understanding of how SMBs buy, what matters to them, and how to build a sales approach around their needs.
• Experience managing, coaching, or developing salespeople and/or sales leaders.
• A track record of delivering commercial results and using sales data to understand performance.
• Experience with outbound sales, pipeline generation, and developing effective sales processes.
• The ability to work across different markets and adapt your approach to local customer and team needs.
• Strong communication and stakeholder management skills, with the ability to build relationships across Sales and other functions.
• A practical and hands-on approach — you're comfortable getting close to the details, working with teams, and helping solve problems.
• Будет плюсом: Experience in fintech, payments, SaaS, technology, or a similar B2B environment is a plus; Familiarity with modern sales tools such as Salesforce, LinkedIn Sales Navigator, MixMax, Lusha, or similar platforms is a plus

• Opportunity to work with a truly global, multicultural team from our central London office in an office-first environment.
• Commitment to Diversity and Inclusion: be part of a workplace that values different perspectives and fosters an inclusive culture.
• Enrolment onto our Virtual Stock Option programme, giving you a stake in SumUp's future success.
• 28 days of annual leave, plus bank holidays and additional special leave.
• Annual Learning & Development budget to support your professional growth.
• Private medical insurance, including dental and optical cover.
• Salary sacrifice commuter benefits via Gogeta.
• Pension scheme with employer matching contributions.
• Life insurance from MetLife worth 2× your salary.
• Break4me: one-month paid sabbatical after three years of service.
• Referral bonus programme for introducing exceptional talent to SumUp.