Head of consumer growth

SumUp is building a consumer financial product with a distribution advantage that almost no other fintech can replicate. More than four million merchants use SumUp, and more than a billion consumers come into contact with our products each year. We now have the opportunity to turn that reach into one of the world’s largest consumer financial ecosystems. Our consumer product is already live across six European markets. The next challenge is to grow it from an emerging proposition into a product used by millions of consumers and this role will lead that journey.

• Own the go-to-market strategy and growth plan for SumUp’s consumer product across six European markets.
• Build and lead a multidisciplinary consumer growth team spanning performance marketing, merchant-led acquisition, direct-to-consumer marketing, CRM, design and content.
• Develop a balanced acquisition model that combines proven consumer growth channels with SumUp’s unique merchant network and consumer touchpoints.
• Take commercial ownership of growth investment, including channel mix, acquisition cost, incentives, promotions, attribution and forecasting.
• Establish a rigorous test-and-learn programme, turning successful experiments into repeatable playbooks that can scale across markets.
• Own the consumer GTM roadmap, ensuring product launches, propositions and campaigns are coordinated across channels and markets.
• Partner closely with Product, Brand, Communications and SumUp’s wider GTM organisation to sharpen the proposition, improve conversion and activate relevant channels across the business.
• Represent consumer growth in leadership discussions, bringing clarity to performance, investment decisions and the trade-offs required to scale.

• A strong track record of leading full-funnel growth for a consumer fintech, neobank, financial services product or high-growth consumer app.
• Experience scaling a consumer proposition across multiple markets and through a comparable stage of growth.
• Deep expertise in acquisition strategy, channel mix, attribution, customer acquisition cost, lifecycle growth and unit economics.
• Experience building and leading multidisciplinary growth teams while remaining comfortable operating hands-on.
• Strong commercial judgement and a track record of making effective investment decisions under uncertainty.
• The ability to work across Product, Brand, Analytics, Communications and local market teams within a complex organisation.
• A rigorous experimentation mindset and the ability to operate quickly and pragmatically in an early-stage environment.
• Familiarity with financial services marketing regulations and the judgement to work within them without losing creativity or pace.

• Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair. This involves an office-first setup
• Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
• Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
• Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves
• A dedicated annual L&D budget for attending conferences and/or advancing your career through further education
• Health matters: private health insurance, including optical and dental
• Life made easier: salary-sacrifice commuter benefits via Gogeta
• Financial security: retirement scheme (SumUp matches 7% when you contribute 5%)
• Peace of mind: life insurance from MetLife for 2× your salary
• Break4me: 1-month sabbatical after 3 years of service
• Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team