Head of organic growth

Roogle is a Swiss rental technology startup making housing searches easier, safer, and faster. We aggregate rental listings from social media, community groups, and other fragmented sources into one searchable platform, helping students, expats, and relocating professionals discover rental opportunities that are often difficult to find through traditional property portals. Through AI-powered data processing, listing deduplication, smart search, and instant alerts, Roogle makes the hidden rental market more accessible and transparent.

• Identify, approach, and acquire B2B customers, including universities, business schools, relocation agencies, employers, HR departments, international mobility providers, and student organizations.
• Build and manage the complete B2B sales pipeline, from prospecting and outreach to negotiations and closing.
• Develop partnerships with organizations supporting international students, expats, and relocating professionals.
• Present Roogle's B2B offering, demonstrate its value, and convert prospects into paying customers.
• Develop outbound sales strategies using LinkedIn, email campaigns, professional networks, and direct outreach.
• Establish scalable commercial processes and identify new B2B revenue opportunities.
• Develop and execute an SEO strategy to increase qualified organic traffic and user acquisition.
• Improve Roogle's visibility and discoverability across AI-powered search platforms, including ChatGPT, Perplexity, and Google AI search experiences.
• Implement GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies.
• Develop organic acquisition opportunities through Reddit, Quora, relevant communities, directories, and referral platforms.
• Build Roogle's online reputation and trust through Trustpilot, user reviews, testimonials, and relevant third-party platforms.
• Identify and test creative, low-cost lead generation opportunities.
• Collaborate with the product and technical teams on content, landing pages, technical SEO, and conversion optimization.
• Define and track commercial and organic acquisition KPIs.
• Monitor B2B pipeline development, partner conversions, organic traffic, qualified leads, and revenue.
• Use analytics tools to identify opportunities and prioritize high-impact initiatives.
• Take ownership of execution, continuously test acquisition approaches, and scale successful channels.
• Building a predictable pipeline of qualified B2B opportunities.
• Signing paying B2B customers and establishing recurring commercial partnerships.
• Increasing qualified organic traffic and customer acquisition.
• Improving Roogle's visibility across Google, ChatGPT, and other relevant discovery platforms.
• Developing repeatable, cost-efficient customer acquisition channels.
• Contributing directly to revenue growth and market expansion.

• Proven experience in B2B sales, business development, partnerships, or revenue growth, preferably within SaaS, marketplaces, PropTech, or digital platforms.
• Strong ability to prospect, engage decision-makers, negotiate, and close commercial deals.
• Practical experience with SEO, organic lead generation, and digital acquisition strategies.
• Understanding of AI-powered search, GEO/AEO, and evolving online discovery channels.
• Familiarity with LinkedIn prospecting, email outreach, CRM tools, and sales automation.
• Experience with Google Analytics, Google Search Console, and SEO tools.
• Entrepreneurial mindset with strong ownership, independence, and execution capabilities.
• Excellent written and verbal English communication skills.
• Будет плюсом: Experience in international markets, student mobility, relocation, or real estate is an advantage

• You will have the opportunity to take ownership of commercial growth at an early-stage Swiss technology startup, shape its B2B sales strategy, develop emerging AI-driven acquisition channels, and play a central role in building a scalable international business.