B2B sales manager in food industry

GENEZA is a manufacturer and supplier of food ingredients based in Kanjiža, Serbia. With 30+ years of experience and more than 120 employees, we grow and process vegetables and herbs, manufacture dried products, and supply food manufacturers in domestic and international markets. We are looking for a B2B Sales Manager to grow our business with food manufacturers across Vojvodina and Belgrade. You will win new customers, develop existing accounts and help customers introduce suitable ingredients into their production.

• Identify and win new food manufacturing customers, while growing sales and finding new opportunities within existing accounts.
• Understand customers’ products, processes and ingredient requirements, and recommend relevant products and applications from Geneza’s portfolio.
• Build lasting customer relationships through regular visits, clear communication and reliable follow-up.
• Manage opportunities from product presentations, specifications and samples through customer trials, quotations, negotiations and repeat orders.
• Negotiate prices, volumes and commercial terms that support profitable growth, and follow through on order fulfilment and outstanding payments.
• Keep CRM contacts, activities, projects and opportunities up to date, with clear next steps and an accurate view of your pipeline.
• Monitor the market, competitors and industry trends; identify new products and applications; and source suitable products and suppliers, including negotiating purchasing terms.
• Work closely with our food technologist, production team and other colleagues to align customer requirements with product specifications and order fulfilment.

• An understanding of food manufacturing and the ability to recognise customers’ ingredient requirements.
• The ability to develop new customers and manage a sales process involving samples, trials, specifications and commercial agreements.
• Strong communication and negotiation skills, an organised and independent approach, and ownership of your results.
• A working command of English and confidence using computers and CRM tools.
• Willingness to visit customers regularly across Vojvodina and Belgrade, with a valid Category B driving licence.
• Будет плюсом: Experience in B2B sales to food manufacturers is preferred, particularly in herbs and spices, seasoning blends, teas, dehydrated vegetables, additives, flavourings or functional ingredients

• An established product portfolio and industrial customer base, with room to develop new accounts, products and applications.
• Access to our food technologist, production team and specialist colleagues to help develop the right solutions for customers.
• Independence in organising your sales activities, customer visits and territory development.
• Attractive remuneration, a bonus linked to business results, a company vehicle and the tools you need.
• An opportunity to deepen your commercial and product expertise and help shape the growth of an established manufacturing business.