b2b sales manager in food distribution

NILCO BELGRADE DOO is a growing food import and distribution company supplying high-quality food products to the Serbian market. It serves supermarkets, wholesalers, restaurants, hotels, cafés, specialty stores, and other food-service businesses.

• Develop and expand the company’s B2B sales network across Serbia;
• Identify and acquire new customers, including supermarkets, wholesalers, distributors, restaurants, hotels, cafés, and food retailers;
• Build and maintain relationships with key accounts;
• Present the company’s products and prepare quotations and commercial offers;
• Negotiate prices, payment terms, and supply agreements;
• Manage the complete sales cycle from prospecting and meetings to closing deals and following up on payments;
• Conduct regular market visits and monitor competitors, pricing, and customer demand;
• Coordinate with operations and logistics teams to ensure accurate and timely deliveries;
• Achieve monthly and quarterly sales targets;
• Prepare regular sales reports and maintain an updated customer database;
• Represent the company at exhibitions, trade events, and business meetings when required.

• At least 3 years of experience in FMCG, food distribution, or a related industry;
• At least 2 years of proven B2B sales experience;
• Strong knowledge of the Serbian food retail, wholesale, and HoReCa markets;
• Proven ability to generate leads, negotiate contracts, and close deals;
• Strong communication, presentation, and negotiation skills;
• Ability to work independently and actively develop new business;
• Fluent Serbian and good command of English;
• Valid driving licence and willingness to travel within Serbia;
• Good knowledge of Microsoft Office and CRM systems;
• Nice to have: An existing professional network with supermarkets, wholesalers, distributors, restaurants, or retail chains.

• Competitive salary with performance-based commission and bonuses;
• Opportunity to join and grow with an expanding international food distribution company;
• Professional and supportive working environment;
• Direct involvement in developing the company’s presence in the Serbian market;
• Career development opportunities based on performance.