HR Director, Retail

ASICS is a sports brand founded in Japan in 1949. Its name stands for “Anima Sana in Corpore Sano” (“a Sound Mind in a Sound Body”), reflecting its belief that movement strengthens the body and uplifts the mind.

• Co-create the three-year EMEA retail HR strategy with the VP HR
• Develop and roll out retail-specific HR toolkits, programmes, and practices that translate business objectives into practical people outcomes across all markets
• Serve as a trusted partner and coach to the Retail Leadership Team on people matters
• Lead HR support for growth, transformation, and change initiatives across the EMEA retail estate
• Directly manage the HR Retail Manager in Hoofddorp
• Align and inspire country HR Retail Advisors across EMEA through influence, not hierarchy, to deliver consistent people practices across markets
• Own complex employee relations matters across EMEA retail jurisdictions
• Ensure compliance with employment legislation across countries
• Lead restructures, consultations, and works council or union engagement where applicable
• Lead retail talent calibration, succession planning, and capability-building
• Partner with L&D on retail-specific learning and development initiatives for store populations
• Partner with TA on retail recruitment strategy
• Drive initiatives to improve candidate quality, hiring speed, and retention
• Support store openings and retail transformation projects

• 10+ Years of HR experience, including experience as a senior HRBP or HR Director in a multi-country international environment
• Proven HR experience in multi-site retail or a consumer-facing business; understanding of store operations, seasonal workforce dynamics, and field-facing employee relations complexity
• Track record of building or harmonising HR practices across countries, including toolkits, policy frameworks, and change programmes
• Experience running restructures, store closures, or works council consultations
• Experience driving results through country partners and matrix teams without relying on direct headcount
• Strong EMEA employment law knowledge across at least one to two European jurisdictions
• Experience with multi-country employee relations risk and restructure consultation
• Comfortable setting strategy and personally delivering it without relying on a large team; energised by being an individual contributor at Director level
• Credibility with senior commercial stakeholders; able to coach and challenge Retail Directors and Country Managers on people matters

• Access to an office gym and sports membership discount
• 50% Discount on ASICS gear
• Unlimited access to the Calm app
• Complimentary premium subscription to the Runkeeper Go™ app
• Wellness programme with exercise and educational sessions
• Professional support and meditation classes through OpenUp Access
• Working abroad for four weeks every year