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описание
Cubic Games is a game development studio within the GDEV holding. It created Pixel Gun 3D, a popular pixel shooter with over 300 million downloads and more than 5 million monthly players, and released Pixel Gun 2 in 2026.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
задачи
Build the user acquisition strategy for both projects, including quarterly plans, experiment prioritization, and initiatives that deliver measurable results
Scale user acquisition for the mature Pixel Gun 3D and build it from scratch for Pixel Gun 2 during its global launch
Plan Pixel Gun 2’s entry into new markets, allocate budgets across geographies and channels, and scale results
Manage key channels, including Meta, Google, TikTok, AppLovin, and Apple Search Ads, and test new traffic sources
Optimize the full funnel, including conversion events, attribution, targeting, bidding, creatives, and store pages
Connect user acquisition with product economics, including traffic quality, monetization, retention, LTV, and payback
Identify growth opportunities across markets, channels, and formats, and turn them into an experiment roadmap
Automate processes using data and AI tools
Collaborate with product, analytics, and creative teams
требования
4+ Years of user acquisition experience in gamedev, ideally in mobile F2P projects
Experience significantly scaling campaigns
Experience with both a mature live product and a new game launch, or a clear understanding of the differences between these scenarios
Understanding of promoting games with strong communities, including loyal audiences, organic and brand traffic, and social channel impact
Deep understanding of unit economics, including LTV, ROAS, payback, retention, and cohorts
Experience with MMPs such as AppsFlyer and Adjust, and understanding of mobile attribution, including SKAN
Active use of AI for analytics, creatives, and automation
Self-initiative and ownership; able to identify and complete necessary work
Business-goal-driven mindset and analytical, data-driven decision-making
Strong communication skills and ability to work with cross-functional teams
English B2+ for communicating with partners and ad networks
Будет плюсом: experience with shooters or midcore genres, experience with a global mobile game launch, SQL, Python or scripting for automation, experience building a UA function in a small team
условия
Official registration under the Labor Code of Armenia or Cyprus, or a service contract
Fully transparent salary
21 Working days of vacation, 3 additional days off per year, and additional sick pay up to 100%
Voluntary Health Insurance in Armenia or Cyprus from the first working day
Support for professional development, including workshops and masterclasses within the department
Corporate events online and offline, and gifts for various holidays
