UA manager for mobile apps

We’re building the RnD team for App Central. They are a publishing platform for mobile applications and AI products. The platform partners with third-party developers to scale mobile apps, taking full ownership of media buying, creative production and monetization, while also building and operating their own AI products. This is a position for a Senior UA Manager. You'll take full ownership of user acquisition for our mobile-first web products.

• Build the UA strategy: channel mix, budgets, benchmarks and KPIs.
• Launch and scale install and in-app event campaigns on Google Ads (App campaigns) and Apple Search Ads.
• Run and scale Meta and TikTok, and test other social and paid channels.
• Own measurement: MMP setup, SKAN and ATT strategy, event mapping, and cohort ROAS and LTV.
• Drive creative testing and work with design on ad creatives and store assets.
• Report weekly on spend, installs, CPI, CPA, retention, ROAS and payback, and advise leadership on next steps.

• 5+ years in mobile app UA or performance marketing.
• Must: a strong track record growing native iOS and Android apps with paid media.
• Senior, hands-on experience with Google Ads (App campaigns) and Apple Search Ads.
• Strong experience with Meta and TikTok, and familiarity with other social channels.
• Deep knowledge of iOS and Android best practices: ATT, SKAdNetwork, Google Play policies and store optimization basics.
• Experience with an MMP and cohort analysis (retention, LTV, ROAS curves).
• Has built a UA strategy, benchmarks and KPIs themselves and can defend them to a CEO.
• Self-driven and comfortable working as a one-person function.
• Clear spoken English and excellent written English.
• Будет плюсом: Subscription or in-app purchase apps; Scaling apps across multiple countries; ASO

• At On The Spot, we’re creating a workplace people would want to stay in: supportive, well-organized, and fair in terms of conditions and benefits.
• We’ll share more about our benefit package during the interviews.