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Quote from Hiring Manager
Aligned with Brown-Forman long-term brand building and profit growth strategies, this position will be focused on strengthening our position in the On-trade and Wholesale/Cash&Carry channels by developing compelling activities at the point of consumption and point of purchase to turn brand choices into purchases.
Meaningful Work From Day One
He/she will be a key member within the organization able to deliver a Trade Marketing Strategy by seeking to understand the shopper/consumer behavior, the category, client and channel dynamics, and deploy a plan that reinforces the power of the brands in the market and turns brand choices into purchase through compelling activities at the point of consumption (On-trade) or point of purchase (WHS/C&C).
