Spark.Fi - Marketing

Spark Finance operates at the intersection of decentralized finance (DeFi) and onchain capital markets, building products designed to make capital more productive across the crypto ecosystem.

The team is looking for a hands-on Marketing Lead who can translate Spark's products and strategic objectives into compelling narratives, build awareness across the crypto ecosystem, and drive measurable growth among key audiences.

As Marketing Lead, you will own the execution of Spark's marketing initiatives, from content and PR to social distribution, KOL relationships, partnerships, and events.

This is a hands-on marketing role, not primarily a project management position. You will be expected to understand Spark's products, identify the right audiences and distribution channels, create compelling content, and turn ideas into executed campaigns.

You'll work across Web3-native communities and more traditional financial audiences, with a particular focus on reaching high-value crypto participants, including whales, investors, ecosystem partners, and influential industry voices.

1. Content & Narrative

2. Distribution & Audience Growth

3. PR, KOLs & Influencer Marketing

4. Partnerships & Ecosystem Marketing

5. Events & Community Engagement

6. Marketing Execution & Performance

Success means building a repeatable marketing engine that strengthens Spark's positioning and reaches the right audiences. Key outcomes include:

A crypto-native, hands-on marketer who combines strong writing with commercial instinct and executional ability. They understand how attention and influence move through the Web3 ecosystem, know how to reach the right people, and can independently turn a marketing idea into a live campaign. They are comfortable working across content, PR, KOLs, partnerships, and events without losing sight of the underlying objective: growing Spark's reach, reputation, and adoption.

They should be equally comfortable drafting an article, pitching a media opportunity, coordinating a KOL campaign, developing a partnership activation, or reviewing campaign data to determine what to do next.

APAC & Greater China — A Significant Plus