Social Media Team Lead

Are you a strategic social media leader with deep expertise in the fast-paced iGaming industry? We are seeking a high-ownership Social Media Team Lead to take full responsibility for scaling our global social media function, driving brand positioning, and accelerating user acquisition across key platforms. In this pivotal role, you will lead end-to-end content and campaign strategies, direct a multi-functional team, and turn social engagement into measurable business growth.

Our partner is a fast-growing digital marketing powerhouse focused on high-performance solutions across the iGaming, fintech, and entertainment industries. They blend smart growth with creative freedom to dominate the digital space. As their exclusive recruitment partner, LionHires manages their full-cycle talent acquisition.

Location: Limassol, Cyprus (Office, on-site; open to candidates currently based in, or willing to relocate to Cyprus)

• Lead SMM Strategy: Own and execute the complete social media roadmap across key channels, including TikTok, Instagram, YouTube, and Telegram.
• Build Content Frameworks: Establish structured quarterly and monthly content planning systems and campaign calendars tailored to distinct brand identities.
• Drive Performance & Revenue: Scale multi-platform campaigns that maximize engagement, traffic, conversions, First Time Deposits (FTDs), LTV contribution, and overall ROI.
• Manage KPIs & Reporting: Define, track, and analyze key metrics (ER/ERR, reach, impressions, CTR, CPM, CPC) to deliver actionable, data-driven performance reports.
• Direct Budget & Partnerships: Oversee social media budget allocation and build strong, scalable relationships with key industry influencers, media partners, and external vendors.
• Collaborate Cross-Functionally: Partner with internal design, product, and marketing teams to ensure consistent brand voice and messaging across all digital touchpoints.
• Safeguard Brand Reputation: Oversee crisis communication, community sentiment, and online reputation management across all active social channels.
• Innovate & Adapt: Stay ahead of emerging social media trends, algorithm updates, and platform features to maintain a distinct competitive advantage.

• Proven SMM Experience: 6+ years of hands-on social media marketing experience with a track record of building and scaling operations.
• Leadership Track Record: 3+ years in a Team Lead or Supervisory role, managing in-house team members and external agencies/vendors.
• iGaming Expertise: 3+ years of mandatory experience in the iGaming, betting, or online gambling sector.
• Data-Driven Mindset: Deep understanding of performance-driven metrics, including FTDs, ROI, LTV, CTR, and ER/ERR.
• Paid Amplification Skills: Working knowledge of Meta Ads Manager and paid social strategy to support organic growth.
• Language Proficiency: Fluent command of professional written and spoken English.

• Competitive salary package with a vibrant on-site working culture in the tech hub of Cyprus.
• Comprehensive relocation assistance and onboarding support for candidates moving to Cyprus.
• True creative freedom and full ownership over high-budget, tier-1 market initiatives.
• The opportunity to make a massive impact inside a rapidly expanding, international digital marketing company.