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Social Media Specialist to BYD Denmark

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вакансия зп не указана
в среднем 134 500 ₽
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Рекламный баннер: ОБЩЕСТВО С ОГРАНИЧЕННОЙ ОТВЕТСТВЕННОСТЬЮ "ЦЕНТР НАЦИОНАЛЬНЫХ ИНТЕЛЛЕКТУАЛЬНЫХ СИСТЕМ"
О рекламодателе
ОБЩЕСТВО С ОГРАНИЧЕННОЙ ОТВЕТСТВЕННОСТЬЮ "ЦЕНТР НАЦИОНАЛЬНЫХ ИНТЕЛЛЕКТУАЛЬНЫХ СИСТЕМ"
ИНН: 9704271170

описание

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 800,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

This role will report to the local Marketing Manager in Denmark.

As we accelerate our brand presence and cultural relevance, we’re looking for a high-impact Social Media Specialist who doesn’t just manage channels — but builds communities, shapes conversations, and drives measurable growth.

This is a role for a digital-native storyteller with strategic depth, creator instinct, and strong influencer management expertise.

The Social Media Specialist is responsible for owning and elevating BYD social media ecosystem across all major platforms — turning brand moments into cultural relevance, engagement into loyalty, and creators into long-term brand advocates.

задачи

Social Media Strategy & Execution

  • Develop and execute platform-specific strategies across Instagram, TikTok, YouTube, LinkedIn, Facebook, X, and emerging channels
  • Translate brand positioning into compelling, high-performing content formats
  • Manage content calendars, publishing schedules, and real-time activations
  • Monitor trends, algorithms, and platform updates to ensure first-mover advantage
  • Content Creation

  • Concept, shoot, edit, and publish high-quality native content (video-first mindset essential)
  • Develop short-form, long-form, and live content formats
  • Ensure visual and tonal consistency across all touchpoints
  • Collaborate with internal teams and external production partners
  • Influencer & Creator Management

  • Identify, onboard, and manage relationship with relevant influencers and content creators in the automotive and lifestyle industries.
  • Build long-term partnerships, not one-off posts
  • Negotiate contracts, manage budgets, and track performance
  • Co-create authentic storytelling that resonates with communities
  • Oversee campaign execution from briefing to reporting
  • Community & Performance

  • Actively engage and grow communities across platforms
  • Analyze KPIs (engagement, reach, CTR, conversions, sentiment)
  • Provide actionable insights and continuous optimization
  • Align paid, owned, and earned strategies for maximum impact
  • требования

    • 3–5+ years’ experience in social media, digital marketing, or creator economy
    • Proven experience as a content creator and/or influencer
    • Skilled in video/images production
    • Proficiency in advanced AI tools for social content ideation, creation, optimization, and performance analysis
    • Deep understanding of all major social media platforms and their algorithms (Instagram, TikTok, Youtube,etc.)
    • Strong network and hands-on experience in influencer management preferably in automotive sector
    • Data-driven mindset with strong analytical skills
    • Strong negotiation and communication skills

    условия

  • Competitive remuneration based on performance and experience.
  • Opportunities for department and company-wide team building events.
  • A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.
  • This is an opportunity to take full ownership of programmatic media in one of the world’s most innovative automotive brands at a pivotal moment of growth in Denmark. You’ll work in a fast-moving, international environment where your expertise directly influences how consumers discover electric mobility.

    Location: Ballerup, Denmark

    Type of Employment: Full-time

    Если просят выйти из iCloud, прислать код из SMS, запустить или установить что-то, перевести деньги — не соглашайся: это мошенничество.

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    Если просят выйти из iCloud, прислать код из SMS, запустить или установить что-то, перевести деньги — не соглашайся: это мошенничество.