SMM specialist for influencer marketing

Описания нет

• Responsible for the daily operation and maintenance of mainstream overseas social media platforms (e.g., TikTok, Telegram, Instagram, Facebook, etc.).
• Build and optimize the channel content matrix to enhance audience activity, engagement rates, and user stickiness.
• Lead the entire process of external KOL/KOC collaborations, including resource sourcing, business negotiation, content co-creation, campaign tracking, and post-campaign review.
• Leverage influencer resources to expand brand influence and drive user growth.
• Undertake and manage the localization review of copy, visual images, and video materials for local marketing campaigns.
• Ensure all content aligns with local cultural norms, utilizes native language expressions, and deeply resonates with the brand tone, while providing marketing recommendations to the team.
• Monitor core operational data across all channels in real time (e.g., impressions, engagement, conversion, and follower growth).
• Conduct data analysis to identify content and partnership issues, and rapidly iterate and optimize content strategies and KOL collaboration plans.
• Closely monitor local industry channel operation trends.
• Ensure all social media and promotional content strictly complies with local marketing and advertising laws/regulations, as well as platform compliance requirements.
• Complete data statistics, compile regular reports, and deliver work presentations related to channel operations.

• Bachelor’s degree or above, with a minimum of 3 years of work experience in social media operations, content operations, or marketing campaigns.
• Familiar with local Marketing & Advertising Laws/Regulations.
• Possess a strong sense of risk and compliance awareness to strictly control the compliance of marketing materials.
• Fluent in English (listening, speaking, reading, and writing), capable of using it as a working language.
• Deep understanding of the rules, tones, and user preferences of major overseas social media platforms.
• Excel in creative planning, with outstanding copywriting skills and aesthetic judgment.
• Excellent communication, coordination, and negotiation skills.
• Able to efficiently drive KOL collaborations and cross-departmental/cross-cultural teamwork.
• Proactive, with strong execution capabilities, the ability to work well under pressure, and excellent problem-solving skills.
• Будет плюсом: Candidates with prior marketing experience are highly preferred; Proficiency in Mandarin Chinese is a plus

• Условий в вакансии нет