smm specialist для университета

inDrive is a global tech company offering ride-hailing, freight, delivery, intercity travel, and financial services. Its impact programs and fair pricing model support local communities and aim to challenge injustice through fair choices.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop and maintain the content plan across Instagram, Telegram, TikTok, and YouTube;
• Translate complex information about academic programs, pedagogy, and university life into engaging social formats;
• Ensure content aligns with the university's tone of voice, USPs, and messaging guidelines;
• Create, schedule, and publish posts;
• Manage event calendars and announcements, including internal digests, RSVP events, and pre-launch campaigns;
• Build funnels, UGC campaigns, and news hooks;
• Produce template-level visual content in Figma;
• Act as creative producer for outsourced video content;
• Define formats and draft scenarios with the copywriter;
• Brief production teams and manage approvals;
• Maintain the media bank of photos, videos, and assets;
• Coordinate collaborative posts, influencer partnerships, and media activities;
• Liaise with the inDrive PR team on joint tasks;
• Define briefs and quality-control external outputs for tone and messaging consistency;
• Manage student contributors who help produce content;
• Assign tasks, review outputs, and maintain quality standards;
• Track content performance using analytics tools, including Looker Studio and native platform analytics;
• Analyze engagement data, identify high-performing formats, and adjust content strategy accordingly.

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field;
• 2–4 Years of experience in social media management, content marketing, or digital communications;
• Expertise in Instagram, Telegram, TikTok, and YouTube, including content planning and editorial calendar management;
• Basic design skills in Figma and Canva;
• Experience briefing and coordinating video production;
• Familiarity with Looker Studio, Google Analytics, or native platform insights;
• Copywriting and storytelling skills in Russian and English;
• Familiarity with funnel building, UGC strategies, news hooks, and media bank and asset management;
• Strong editorial judgment and ability to work with complex information;
• Ownership mentality and self-organization;
• Clear written and verbal communication in Russian and English;
• Coordination skills across production teams, PR, students, and copywriters;
• Attention to detail, quality standards, and proactive problem-solving;
• Cultural sensitivity and understanding of the Central Asian youth audience;
• Nice to have: relevant digital marketing/SMM certifications, experience in education, EdTech, or mission-driven organizations, experience coordinating freelancers, student teams, or external contractors, Kazakh, understanding of content marketing principles and social media algorithms, knowledge of the Central Asian digital media landscape, familiarity with higher education or EdTech sector communications, awareness of current trends in short-form video, Telegram channel management, and youth-oriented content formats.

• No conditions specified